<p>On the big 3 search engines between September and October of 2010, over 30% of the results pages contained blended results. As a result, marketers are leveraging rich media to engage consumers and monetize Search in new ways.</p>
<p>Eli Goodman from comScore and Eli Feldblum from RankAbove discussed how SEo professionals can use blended search to boost click-through-rates, even from page 2.</p>
<p>The webinar offered some powerful insights which could be implement right away and included:</p>
<ul>
<li>Search engagement and what it means for Search marketers</li>
<li>How and why search engines treat rich media differently, and what it means for you</li>
<li>Techniques and strategies for using rich media to optimize your Search campaigns</li>]]>
Post originale: http://www.slideshare.net/rankabove/com-score-rankabove-final
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