Answer added in topic Mobile Location Applications.
Location-based apps ultimately will have to form the foundations for next-gen mobile ad and commerce apps. A missing element to making this a reality is the concept of standards to allow for auditable results, proliferation of hardware that will enable inexpensive and easily accessible merchant deployments, interop across many devices, etc. I go into some detail on this subject here - http://www.slideshare.net
See question on Quora
What do users want in a location-based app?
Backlink: http://www.quora.com/What-do-users-want-in-a-location-based-app
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