Google Apps has been around for almost five years, and the company claims 30 million end users at 3 million businesses are using it.
But those statistics are too vague to show whether the product is actually successful -- many of those customers may be conducting limited trials or using the free version.
But new study released today from systems integrator White Stratus, a Google Apps reseller, offers concrete proof that the product is getting real traction among large businesses.
In January and February, White Stratus surveyed 2,030 U.S. companies with more than 250 employees, and talked in depth to 232 IT departments selected randomly from those companies. Here's a summary of what they found:
- Google Apps is getting popular. Almost 20% of the companies surveyed have deployed Google Apps in some form.
- Especially among big companies. Penetration was highest among companies with more than 10,000 employees -- this contradicts the conventional wisdom that Apps is only for smaller businesses.
- It's not just pilots. Of these Google Apps customers, about one-third of IT department heads surveyed said that they were using Google Apps throughout their organization -- not just in pilot programs.
- It's huge in education. Google Apps was most popular by far in the education industry, with nearly 60% penetration. But it's also gaining traction in media companies, professional services, and utilities.
Click through to see more details from the study.
Nearly 20% of companies have deployed Google Apps in some form.
White Stratus looked at 2,030 U.S. companies with 250 more employees and compared them against Google Apps domain registrations. They found that nearly 20% of these companies had deployed Google Apps in some form.
The bigger the company, the more likely they are to have Google Apps deployed.
Surprisingly, penetration was highest in companies with more than 10,000 employees. This contradicts the conventional wisdom that Google Apps is only for smaller companies. In fact, it's probably easier for companies with large IT departments to conduct a trial of a relatively new product, while smaller IT departments are likely to stick with what they have -- probably Microsoft Office and an on-premise e-mail system.
Nearly one-third of IT respondents said that Google Apps was used throughout the organization.
For this part of the survey, White Stratus randomly selected 263 IT departments from the group and surveyed their senior members via phone. Of the companies within that sample who had deployed Google Apps, 32.8% of IT respondents said it was deployed throughout the organization, 47.8% said it was only a pilot, and the remainder said they weren't aware it had been deployed at all, suggesting that an employee or department set up a trial without informing IT.
View more at Business Insider
See Also:
- Google Apps Won't Beat Microsoft, Says Customer Who's Tried Both
- Hey Google: How About Some Real Proof That The World Is Switching To Google Apps?
- Exchange Server Down? Gmail Will Fill In Until It's Back Up
Finally, Some Real Proof That Google Apps Is A Threat To Microsoft (GOOG, MSFT)
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