This past weekend, I saw the film The Adjustment Bureau. It's a entertaining movie — not great, but sort of fun and interesting. The plot (and I'm not giving anything away that the trailer doesn't) involves a man who stumbles upon a shocking reality: he's not in control of his destiny. Instead, there's actually a secret group, the Adjustment Bureau, that runs the show behind the scenes.
The story is actually a somewhat rehashed one in movie lore (The Matrix, Dark City, etc). And it's even older in the science fiction realm (this one is loosely based on a short story by Philip K. Dick). But reading over the blogosphere the past couple of days, I feel like I'm still watching the movie. It's as if some people on the web truly believe that Facebook is this Adjustment Bureau. Increasingly, they control the network, and thus, our lives, and maybe even our fate.
So while we're all having this discussion about Facebook Comments, let's be clear what this is really about: Facebook. It has very little to do with the actual commenting side of things. That's becoming more and more apparent.
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