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Here's How Twitter Employees Use Twitter
Twitter employees, naturally, use Twitter differently than the rest of us. But in what ways? Specifically, which apps do they use to tweet?
To find out, we used Twitter's API to analyze approximately 2,700 tweets from the Twitter staff list that were sent last week, including tweets from during the week and weekend, day and night. We then mined each tweet for its "source," so we can see which apps Twitter employee users tweet from, and compared this to the general public.
The tweets we analyzed came from 54 different sources, ranging from Twitter's official clients to third-party apps like TweetDeck and websites like Yelp, Instapaper, and Quora.
The most popular client was Twitter's website, which accounted for 32% of tweets. That's pretty similar to the general public, which uses Twitter.com to send 35% of tweets, according to Sysomos.
But that's where Twitter employees and the general public stop tweeting like each other.
Among Twitter employees, Twitter for iPhone generated 22% of the tweets, about twice as much as the general public. Employees used Twitter for Mac to send 18% of their tweets, versus 0.4% for the general public. (Probably especially during the week, when Twitter employees are sitting around the office, tweeting at each other.) And while the general public uses TweetDeck to send 13% of its tweets, Twitter employees used it for just 2% of their tweets.
Overall, Twitter employees use Twitter's official apps to send more than 86% of their tweets, while the general public uses them to send about 58% of their tweets. Given their employment at the company, and their role in creating and testing the apps, that discrepancy is not surprising.
One Reason Investors Are Fleeing Research In Motion
In yesterday's New York Times, Research In Motion co-CEO Mike Lazaridis complained that his company didn't get enough respect. He moaned that despite routinely delivering solid results, "people don’t appreciate our profits" or "our growth."
While RIM's growth is indeed solid, it's not nearly as strong as Apple's. iPhone sales growth, measured on a year-over-year basis, has been stronger than RIM's for nine out of the last ten quarters.
Couple that with the fact that Android is steamrolling RIM, and that RIM is embarking on a massive, risky, and necessary technology transition, and it's obvious why this "negative sentiment" surrounds RIM.
Google's Stagnant Search Share
New data from comScore shows Google's share of the U.S. search market has remained flat, stuck in the 66% percent range.
This is a problem for Google because it still gets the vast majority of its profits from search. Yes, the overall search market continues to grow, as does revenue per search. But, it's clear Google is not going to completely dominate the search market.
If Google's stock is ever going to start soaring again, Google will have to prove it has a second real profitable business beyond search.
Meanwhile, Microsoft's Bing search engine has managed to pick up a few percentage points of search share in the last year. But it's paying an unbelievable amount for those few points of share, and it's taking away share from its partner, Yahoo.
See the rest of the story at Business Insider
For the latest tech news, visit SAI: Silicon Alley Insider. Follow us on Twitter and Facebook.
See Also:
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CHARTS OF THE WEEK: Here's How Twitter Employees Use Twitter
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