After nine months of testing in-stream Promoted Tweets on third party client Hootsuite, reports have surfaced today that Twitter's head of monetization Adam Bain has been pushing a new in-timeline Promoted Tweets product during this week's advertiser-heavy Canne Lions awards.
To the two of you that this comes to as a shock, one word: Inevitable. Twitter has made no secret of the fact that in-stream Promoted Tweets have been an eventual business model goal since April of 2010, when co-founder Biz Stone outlined a plan to launch them first on search on Twitter.com, later in 3rd party search and eventually in the user timeline.
In-Stream Ads Are Coming To Twitter, Will A User Revolt Follow?
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