Mobile Reporting in Google Analytics Gets “Mobile Overview and Devices Report”

Internet traffic from mobile devices is growing rapidly with smartphones and tablets expected to outsell computers this year. Google Analytics already provides a number of ways to track this growing mobile Internet usage from standard tracking on smartphones to SDKs for embedding Google Analytics into applications in iOS and Android.

Mobile Reporting in Google Analytics Gets “Mobile Overview and Devices Report”

Backlink: http://feedproxy.google.com/~r/DTWB/~3/vHX1OnTWRY4/

A Look at Custom Reports in the New Google Analytics

Custom reports have been an integral part of Google Analytics since 2008. With the new Google Analytics platform, lets take a close look at how we could improve the custom reports to make them more usable and powerful.

A Look at Custom Reports in the New Google Analytics

Backlink: http://feedproxy.google.com/~r/DTWB/~3/87XMewrjLu0/

New Version of Google Analytics Now Available to Everyone

The new version of Google Analytics is now available to all Google Analytics users in all languages. When you sign into Google Analytics you'll see a link (see pic below) to the new version in the top right of your account.

New Version of Google Analytics Now Available to Everyone

Backlink: http://feedproxy.google.com/~r/DTWB/~3/QKtrGCkxil8/

Real-Time Analytics Offer Real Programming Opportunities

Real-time Web analytics has changed the nature of collecting, analyzing and reporting Internet data. As the name implies, it's a way to measure website traffic in order to understand and optimize a site's usage.

It used to be this was a specialized area, inhabited by a select few who knew their way around data well enough to tease out and report on the trends they found. No more. Today, the ability to collect and view data in real-time allows more people to get their arms around it. In publishing, for example, "they'd push a story out and forget about it and think about the next one," said Tony Haile of the analytics service Chartbeat, whose clients include the New York Times, Fox News, and Forbes. "What we're seeing now with the real-time Web is they're putting out a story but they're often iterating on it. They'll see a story is spiking (generating a lot of user interest) so they will draw out the audience and see what they can do with it. That ability to be much more adaptive is key to what's happening to the real-time Web."

Interested? Many programmers already have the skills they need to hit the ground running. "The core of our real-time engine is built in C, which is pretty much as old school as you can get," says Haile. "And then we combine that with things like Python and Tornado which are more conducive to real-time situations."

-- Dino Londis

Real-Time Analytics Offer Real Programming Opportunities

Backlink: http://career-resources.dice.com/articles/content/entry/real_time_analytics_has_real

Analytics for Your Docs with Scribd Stats

Document-sharing site Scribd has launched a new feature - Scribd Stats - that will allow users to get detailed analytics about docs uploaded to the site. The feature will be available for free on any piece of content on Scribd.

"It's like Google Analytics for your documents," according to Scribd. And indeed, Scribd Stats provides a similar set of tools. The analytics include an overview of all the documents you've uploaded, as well as the ability to drill down into information about individual items.

Sponsor

You'll be able to see which documents people are reading and sharing, as well as see referring links, geographic data for your readers, keywords and search terms. You'll also be able to view the sites where people are sharing documents, through both embeds and Readcast - Scribd's Facebook integration.

As Scribd notes, this sort of information is incredibly valuable to publishers, "knowing how people are finding my content, where they're coming from, and which content is fueling the most social activity." Pointing to the heat map that accompanies docs and tracks which pages had users abandon reading, Fast Company asks if Scribd Stats could "change the way we write." Certainly the new analytics will be able to provide a great deal of data about readership and response.

Scribd Stats are rolling out slowly to all users, and will be accessible via the "My Stats" dashboard.

Discuss

Post originale: http://feedproxy.google.com/~r/readwriteweb/~3/LszVReMz4FE/analytics_for_your_docs_with_scribd_stats.php

IBM Bakes Analytics Into Lotus Connections 3.0

IBM's obsession with analytics made its way into social networking today with the announcement of Lotus Connections 3.0. New analytics driven features include recommendations of other users to connect with based on shared interests and content recommendations based on past actions. IBM also announced support for Android to compliment its existing iOS and Nokia S60 support.

Sponsor

Lotus Connections is IBM's internal social media suite and features profiles, blogs, wikis, bookmarking, status updates. We covered last year's launch of Lotus Connections 2.5 here. The suite is also available in a more limited hosted SaaS version.

We first reported on IBM's analytics obsession just over a year ago. We took a look at how IBM's business analytics technology differs from other vendors' approaches here. IBM seems to be concentrating its efforts on real-time analytics systems that can return information without being queried. Infoworld has great coverage of this here.

IBM has been steadily increasing its intelligence and analytics holding. To cite just a few, the company purchased Cognos in 2007, SPSS last year, and Coremetrics and Netezza this year.

Effective analytics would certainly be one way to compete in an increasingly crowded enterprise social media marketplace. And considering its Coremetrics acquisition and partnership with KickApps, it appears to be taking social CRM seriously. The obvious next step is to start stitching some of this stuff together.

Discuss

Post originale: http://feedproxy.google.com/~r/readwriteweb/~3/hIG5fJSvfKY/lotus-connections-analytics.php