Confirmed: Amazon Spends $545 Million On Diapers.com Parent Quidsi

Amazon.com has just announced that it has reached an agreement to acquire Quidsi, which operates ecommerce sites Diapers.com, Soap.com and BeautyBar.com. The acquisition news first broke over the weekend by Fortune's Dan Primack, who pegged the purchase price at $540 million. Primack wasn't that far off - Amazon says it will acquire all of the outstanding shares of Quidsi for approximately $500 million in cash. The ecommerce juggernaut will also assume approximately $45 million in debt and similar obligations, bringing the total purchase price to $545 million.

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Amazon Is About To Buy Diapers.com For $540 Million (AMZN)

The diapers price war is officially over.

Amazon has agreed to a $540 million acquisition of Quidsi, the parent of Diapers.com and Soap.com, according to Fortune.

The deal, to be announced on Monday, will bring on Quidsi's co-founders in a multi-year employment contract. The price tag is $200 million over what Quidsi was valued at in its latest round of venture financing, according to Fortune's Dan Primack.

As we reported yesterday, the price war that lead to this acquisition included aggressive discounting on diapers and related products. Amazon, for example, sells a case of Pampers for $39.  Diapers was selling the same case for $45. It recently introduced Amazon Mom, which offers further discounts, cash back, and free shipping.

Diapers.com had countered with price cuts and a cash-back program of its own, but wasn't able to compete.

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