So why do people check in? Is it, as Gowalla’s Andy Ellwood jokingly suggests because “I am in my 20s and you should just care where I am”? Or are the reasons more substantial? This afternoon’s panel on location-based services focused on why and how users engage with LBS (check ins). Gillian Heltai of comscore said their ...
Source : Kelsey Group Blogs
Explore : Social Network
ILM:10: Checking in on Location-based Services (Kelsey Group Blogs)
Backlink: http://wik.io/info/US/234069610
Judging by the name alone, many would think of Badgeville as just the latest in the swelling line of social gaming and check-in companies (Foursquare, Gowalla, Farmville, Zynga) that promote shared online experiences through status updates and virtual currency. CEO Kris Duggan prefers to think of his product as a “modern loyalty platform for websites.” Badgeville, along ...
Source : Kelsey Group Blogs
... fast-rising Yahoo exec who lead the acquisition of Associated Content and now runs local strategy; Gowalla’s Andy Ellwood, who will discuss the location based service’s development; and Pandora’s Cheryl Locagnero and Brian Mikalis, who will discuss how Pandora is building a local angle via its partnership with AdReady and other services. We also have a lot of Google at the show:...
Source : Kelsey Group Blogs
Explore : Google, Technology
... has done many of these things and continues to innovate with new? funding and a growing staff. Gowalla is also going down this evolutionary path and staying true to many of the philosophies espoused in our last conversation . This has included user generated local ? highlights ?, and a more recent set of feature enhancements meant to entice both users and local merchants. Read the rest...
Source : Kelsey Group Blogs
The rollout of Facebook Places was supposed to spell certain doom for check-in companies such as FourSquare, GoWalla, and the whole check-in and location based services infrastructure, right? But it hasn’t exactly happened that way, says DoubleDutch CEO Lawrence Coburn, who spoke yesterday at Bolo 2010 in Scottsdale. For sure, Facebook Places is powerful, and ...
Source : Kelsey Group Blogs
