Comment on Forget Netflix. E-book Publishers Need a Hulu by A S

Isn't this EXACTLY what Google offered the publishers and copyright holders? Google offered to do all the technical hard work, keep the ebook technology improving through the years, offer multiple channels for distribution, offer multiple payback schemes, etc. But they spit in Google's face. Now they should form a Hulu-like consortium of their own? Before publishers do that, they should ask themselves the following questions: How successful is Hulu compared to Youtube in terms of audience reach? How much more money could the video producers have made if they chose Youtube to distribute their content instead of trying to rebuild the wheel with Hulu?

Comment on Forget Netflix. E-book Publishers Need a Hulu by A S

Backlink: http://gigaom.com/2011/04/08/forget-netflix-e-book-publishers-need-a-hulu/#comment-615498