16 simple ways to promote and market mobile apps.]]>
Mobile App Marketing Strategies
Backlink: http://www.slideshare.net/impigermobile/mobile-app-marketing-strategies
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Thursday, July 28, 2011
Sunday, July 10, 2011
Saturday, July 2, 2011
Free Marketing For Bloggers
The slideshow for the free online webinar, Free Marketing for Bloggers]]>
Backlink: http://www.slideshare.net/stepfaniec/free-marketing-for-bloggers
Saturday, June 25, 2011
Affiliate marketing products
Affiliate marketing products]]>
Backlink: http://www.slideshare.net/SmartBizWorld/affiliate-marketing-products
Affiliate marketing network
Affiliate marketing network]]>
Backlink: http://www.slideshare.net/SmartBizWorld/affiliate-marketing-network-8420145
Sunday, June 19, 2011
Saturday, June 18, 2011
Tuesday, May 24, 2011
The Best Marketing Move Microsoft Could Make With Windows Phone: CHANGE THE NAME (MSFT)
Windows Phone is a fine mobile platform.
The interface is innovative and gets you in and out of tasks more quickly than the menus and icons that Apple and Android use. Its email app is top-notch.
Its on-screen keyboard is actually better than the iPhone's. (I know this because I've been using a Windows Phone that Microsoft loaned me as my primary phone for the last two weeks -- I make far fewer errors, and when I do, the auto-correct is much better.)
The September update, code-named Mango, will add cool features like app multitasking, a speedy new browser with HTML5 support, voice commands, augmented reality, the ability to identify songs that are playing...and on and on.
There have been a few glitches -- updates aren't getting pushed out as smoothly as they should be, and some obvious features like cut and paste won't be added until Mango. Plus, it needs more apps, but that's to be expected given that it came out more than three years after the iPhone and two years after Android.
But overall, Windows Phone doesn't have a quality problem. It has a perception problem.
And there's one quick and easy way Microsoft can start to fix it.
Stop calling it "Windows Phone."
Windows Phone has nothing to do with the traditional desktop Windows. It doesn't run Windows apps. It requires different hardware (ARM instead of Intel x86 processors). It's based on different technology, all the way down to the kernel.
Windows Phone isn't even a windowing operating system like Windows. (Or the various Mac OSs over the years or the Xerox Alto which started the whole windowing thing.) It uses a system of horizontal and vertical menus with big words filling up the screen. There are no "windows" to collapse and move around, unless you consider an app running on a full screen to be a "window."
Every Windows Phone has a physical start button that mimics the Windows icon, but Microsoft ought to scrap that, too. Nobody cares. Just call it a "home" button and be done with it.
A long time ago when Windows ruled the world, naming other products after it seemed like a good idea. But now that Windows PC sales are declining among consumers, why burden what's supposed to be a future-looking product with a backward-looking name?
There's some precedent for the move, too. Microsoft launched its search engine in 2005, and by 2008 it was pretty good -- its accuracy was better than Google for some results, worse for others, but it wasn't horrible.
But it had a horrible name. Windows Live Search. Then Live Search. Meaningless. Forgettable. No fun.
It wasn't until Microsoft renamed it Bing in 2009 that people started paying attention. Bing versus Google -- that suddenly sounded like a real battle.
Microsoft knows how to come up with catchy names. Bing. Silverlight. Lync (much better than its previous names like Live Communications Server and Office Communications Server). Xbox. Zune. (Which is a tarnished brand because the first version was so much worse than the iPod at the time, but at least it wasn't Windows Human Ear Professional Edition or something.)
For Windows Phone to survive, it has to be a great consumer product. And every great consumer product has a great consumer name.
Here's a suggestion: Mango.
Or better yet, build Skype into the OS and call them Skype phones.
For the latest tech news, visit SAI: Silicon Alley Insider. Follow us on Twitter and Facebook.
Join the conversation about this story »
See Also:
- Here's A Tough Job: "Consumer Demand Generation" For Windows Phone
- Microsoft's Real Windows Phone 7 Problem: Nobody Cares
- Microsoft Opens Windows Phone To Much Better Apps
The Best Marketing Move Microsoft Could Make With Windows Phone: CHANGE THE NAME (MSFT)
Saturday, May 21, 2011
Wednesday, April 13, 2011
Internet marketing personal development
yes, Internet Marketing is more than just know the technical jargons. It’s a pesonal development process too!]]>
Internet marketing personal development
Backlink: http://www.slideshare.net/JENNYHOW1/internet-marketing-personal-development
Tuesday, March 15, 2011
Friday, March 11, 2011
Real Time Marketing
Presenter: Shiv Singh, PepsiCo This was easily the best and most practical presentation of the day, providing a very clear outline for building a company structure to take advantage of a real-time environment. The recent revolution in in Egypt highlighted the power of real-time communication and timeliness of information. Businesses can utilize social media for [...]
Backlink: http://feedproxy.google.com/~r/SXSWReport/~3/PyJ_u2PYhTc/
Friday, February 25, 2011
Fred Wilson On Marketing
You asked for it Arnold and 84 others (so far). So I'm gonna talk about marketing.
I believe that marketing is what you do when your product or service sucks or when you make so much profit on every marginal customer that it would be crazy to not spend a bit of that profit acquiring more of them (coke, zynga, bud, viagra).
A very experienced and successful entrepreneur came into our office a week ago to pitch his latest company. At the end of his pitch he showed us some numbers. Normally for a raw startup we see almost all product and engineering expenses (headcount). But his plan had a monthly budget for customer acquisition. After he left, we talked about his plan and my partners focused on the customer acquisition number. It bugged us. It felt wrong.
So a few days later, I called him. We talked about what we liked about his plan and pitch and what we didn't like. I brought up the customer acquisition line item at one point in that call. He said "every company needs a marketing budget." It seemed like a strong reply but in truth not one of our top performing companies had a marketing budget in their initial business plan.
Zynga has spent millions on customer acquisition and continues to do so. But in the beginning, when Zynga was three or four people and they launched Texas Hold'em on the brand new Facebook Platform, they didn't spend any marketing dollars. That was the beauty of that time and that plan. The Facebook Platform was free distribution. Zynga rode that free distribution to millions of users, profits, and additional games. Only then did they start marketing.
In my talk at Harvard Business School, I said "Early in a startup, product decisions should be hunch driven. Later on, product decisions should be data driven". I've seen that line tweeted a thousand times since then. Clearly people like that rule. Here's another.
Early in a startup you need to acquire your customers for free. Later on, you can spend on customer acquisition.
So if you need to acquire customers for free early in a startup, how do you do that? There is no one right answer, it depends a lot on who your customer is and how hard the sell will be (consumer/enterprise and free/paid). I'm not an expert on enteprise focused SAAS businesses. I am not going to address that part of the market here.
For the consumer/free part of the web, there are some obvious things you will want to do:
1) Twitter - so many entrepreneurs have asked me "how did you start a company before Twitter?" Twitter is that free distribution that Zynga got on the Facebook Platform. You can and should get the word out about your product/service on Twitter and Facebook. You should encourage your friends to post about it, retweet about it, and encourage people to try it out. The digerati hangs out on Twitter and will see the tweets and RTs and many of them will try it out.
2) Social hoooks - Your product/service must be social. It must encourage your users to invite others to try it out. Hooks into Facebook and Twitter are obvious. Email invites are another obvious feature. The product should allow people to express themselves in it. Profiles, personalization, etc will allow the users to feel ownership of the product and tell others about it. Foursquare's adoption of a game dynamic when it launched is a particularly clever implementation of a social hook. Games are the most social of all things on the web.
3) Find entry points - MySpace launched in the holywood crowd that were friends of Tom and Chris. Twitter launched in the SF tech community that were friends of Ev and Biz and Jack. Tumblr launched in the "roll your own blog" avant garde community that David was part of. Quora launched in the Facebook alumni community. Facebook launched on Ivy League campuses. You get the idea. Find an obvious group of like minded people who know each other and launch into that community. If they like it, it will spread throughout that community and eventually beyond.
4) Events - Find live events to launch at. SXSW is famous for breakouts. Twitter and Foursquare are the two most talked about examples. I worry that SXSW has become so big and so many companies are planning to breakout there now, that it can't happen anymore. We will see. But there are many live events that you can attend and galvanize users at. GroupMe did a version of that at the Austin City Limits music festival. I've heard of companies breaking out at Burning Man, The Democratic National Convention (Airbnb), and the Sundance Film Festival.
5) PR - Do not hire a PR firm to do your free marketing for you. This is a core capability you must own. You can and may want to hire a PR firm to supplement your efforts, but that's a different story. The best companies know how to become the story and work it. Being in NYC helps a lot. Foursquare is a great example of this. You can laugh at Dennis and Naveen doing fashion shoots but think about how many new users they got for doing that. It was a stunt like any other stunt they've done. And they have done hundreds of them. The media eats it up as they always need something to write about. Twitter is another example of a company that owned its PR. Biz is a master. At the same time Biz and Jack were iterating on the product, Biz was thinking about the brand, the story, the bird, the logo, the meaning of Twitter in the world. And he got out there and started telling the story. He is an evangelist and he did it so well. Twitter would not be Twitter without that effort. If you don't have a Biz or Dennis on the founding team, find someone who can do this for you. But I will say that the best PR centric startups have the "media DNA" in the founding team.
6) Search - It is not first on the list for a reason. I don't think search driven businesses are interesting. Live by SEO, die by SEO. Don't be a google bitch. But you will notice that many of the top consumer web brands are higly SEO'd. Try searching on a person's name who is active on Twitter. I bet their Twitter feed will be one of the first five results. It is for my name (if you take out dups). Flickr did this very well. So does LinkedIn and Crunchbase. SEO is something that takes time to pay dividends. But you should build your product day one to be search friendly and keep at it. You can break your SEO with product changes and be careful not to do that.
7) Developers - I've said many times that developers are the new power users. Twitter is the iconic example. By launching with an almost totally open plaform and a dead simple API, Twitter got thousands of developers to build products that had "Twitter inside." Those developers and their products pulled Twitter into the market. Soundcloud is another great example. There are a ton of apps that people use to create music and other audio experiences that have "soundcoud inside." Each and every one of those apps is a distribution channel for soundcloud. They are pulling Soundcloud into the market. So build your product as platform from day one. And once you get traction on your product, do things that will cause it to become a platform, Foursquare is doing this well. They first got millions of users and now they are developing a vibrant ecosystem of third party developers. They did a hackday this past weekend that was very successful.
8) Build a great product - I'll end with a return to where I started. Marketing is for companies who have sucky products. If you build something that is amazing (think Flipboard or Instagram or Instapaper) people will adopt it because it is amazing. And you won't have to do much marketing, at least at the start.
So that's what I got on marketing Arnold. What do you think?
Join the conversation about this story »
FRED WILSON ON MARKETING
You asked for it Arnold and 84 others (so far). So I'm gonna talk about marketing.
I believe that marketing is what you do when your product or service sucks or when you make so much profit on every marginal customer that it would be crazy to not spend a bit of that profit acquiring more of them (coke, zynga, bud, viagra).
A very experienced and successful entrepreneur came into our office a week ago to pitch his latest company. At the end of his pitch he showed us some numbers. Normally for a raw startup we see almost all product and engineering expenses (headcount). But his plan had a monthly budget for customer acquisition. After he left, we talked about his plan and my partners focused on the customer acquisition number. It bugged us. It felt wrong.
So a few days later, I called him. We talked about what we liked about his plan and pitch and what we didn't like. I brought up the customer acquisition line item at one point in that call. He said "every company needs a marketing budget." It seemed like a strong reply but in truth not one of our top performing companies had a marketing budget in their initial business plan.
Zynga has spent millions on customer acquisition and continues to do so. But in the beginning, when Zynga was three or four people and they launched Texas Hold'em on the brand new Facebook Platform, they didn't spend any marketing dollars. That was the beauty of that time and that plan. The Facebook Platform was free distribution. Zynga rode that free distribution to millions of users, profits, and additional games. Only then did they start marketing.
In my talk at Harvard Business School, I said "Early in a startup, product decisions should be hunch driven. Later on, product decisions should be data driven". I've seen that line tweeted a thousand times since then. Clearly people like that rule. Here's another.
Early in a startup you need to acquire your customers for free. Later on, you can spend on customer acquisition.
So if you need to acquire customers for free early in a startup, how do you do that? There is no one right answer, it depends a lot on who your customer is and how hard the sell will be (consumer/enterprise and free/paid). I'm not an expert on enteprise focused SAAS businesses. I am not going to address that part of the market here.
For the consumer/free part of the web, there are some obvious things you will want to do:
1) Twitter - so many entrepreneurs have asked me "how did you start a company before Twitter?" Twitter is that free distribution that Zynga got on the Facebook Platform. You can and should get the word out about your product/service on Twitter and Facebook. You should encourage your friends to post about it, retweet about it, and encourage people to try it out. The digerati hangs out on Twitter and will see the tweets and RTs and many of them will try it out.
2) Social hoooks - Your product/service must be social. It must encourage your users to invite others to try it out. Hooks into Facebook and Twitter are obvious. Email invites are another obvious feature. The product should allow people to express themselves in it. Profiles, personalization, etc will allow the users to feel ownership of the product and tell others about it. Foursquare's adoption of a game dynamic when it launched is a particularly clever implementation of a social hook. Games are the most social of all things on the web.
3) Find entry points - MySpace launched in the holywood crowd that were friends of Tom and Chris. Twitter launched in the SF tech community that were friends of Ev and Biz and Jack. Tumblr launched in the "roll your own blog" avant garde community that David was part of. Quora launched in the Facebook alumni community. Facebook launched on Ivy League campuses. You get the idea. Find an obvious group of like minded people who know each other and launch into that community. If they like it, it will spread throughout that community and eventually beyond.
4) Events - Find live events to launch at. SXSW is famous for breakouts. Twitter and Foursquare are the two most talked about examples. I worry that SXSW has become so big and so many companies are planning to breakout there now, that it can't happen anymore. We will see. But there are many live events that you can attend and galvanize users at. GroupMe did a version of that at the Austin City Limits music festival. I've heard of companies breaking out at Burning Man, The Democratic National Convention (Airbnb), and the Sundance Film Festival.
5) PR - Do not hire a PR firm to do your free marketing for you. This is a core capability you must own. You can and may want to hire a PR firm to supplement your efforts, but that's a different story. The best companies know how to become the story and work it. Being in NYC helps a lot. Foursquare is a great example of this. You can laugh at Dennis and Naveen doing fashion shoots but think about how many new users they got for doing that. It was a stunt like any other stunt they've done. And they have done hundreds of them. The media eats it up as they always need something to write about. Twitter is another example of a company that owned its PR. Biz is a master. At the same time Biz and Jack were iterating on the product, Biz was thinking about the brand, the story, the bird, the logo, the meaning of Twitter in the world. And he got out there and started telling the story. He is an evangelist and he did it so well. Twitter would not be Twitter without that effort. If you don't have a Biz or Dennis on the founding team, find someone who can do this for you. But I will say that the best PR centric startups have the "media DNA" in the founding team.
6) Search - It is not first on the list for a reason. I don't think search driven businesses are interesting. Live by SEO, die by SEO. Don't be a google bitch. But you will notice that many of the top consumer web brands are higly SEO'd. Try searching on a person's name who is active on Twitter. I bet their Twitter feed will be one of the first five results. It is for my name (if you take out dups). Flickr did this very well. So does LinkedIn and Crunchbase. SEO is something that takes time to pay dividends. But you should build your product day one to be search friendly and keep at it. You can break your SEO with product changes and be careful not to do that.
7) Developers - I've said many times that developers are the new power users. Twitter is the iconic example. By launching with an almost totally open plaform and a dead simple API, Twitter got thousands of developers to build products that had "Twitter inside." Those developers and their products pulled Twitter into the market. Soundcloud is another great example. There are a ton of apps that people use to create music and other audio experiences that have "soundcoud inside." Each and every one of those apps is a distribution channel for soundcloud. They are pulling Soundcloud into the market. So build your product as platform from day one. And once you get traction on your product, do things that will cause it to become a platform, Foursquare is doing this well. They first got millions of users and now they are developing a vibrant ecosystem of third party developers. They did a hackday this past weekend that was very successful.
8) Build a great product - I'll end with a return to where I started. Marketing is for companies who have sucky products. If you build something that is amazing (think Flipboard or Instagram or Instapaper) people will adopt it because it is amazing. And you won't have to do much marketing, at least at the start.
So that's what I got on marketing Arnold. What do you think?
Join the conversation about this story »
Thursday, February 24, 2011
Saturday, January 22, 2011
What I'd Like to See From Location Based Marketing Services
Location based (or geo-located) marketing is getting a huge amount of buzz at the minute, as Twitter apps connect location tweets to its service, Foursquare is credited with Domino's Pizza's UK success and smartphone users get ready for augmented rea
Tags: business
Marketing lbs location based marketing
Tags: business
Marketing lbs location based marketing
What I'd Like to See From Location Based Marketing Services
Backlink: http://www.blogcatalog.com/search/frame?term=location&id;=f62d4a80898dfecb58190c1e8d5d213f
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