Marissa Mayer's Favorite Non-Google Product (GOOG)

It's her Omega watch.

That's what Mayer told the audience in a Q&A session at the SXSW conference.

The watch is an Omega De Ville with an 18-karat gold face and stainless steel band, and she bought it in Zurich in 2002, according to a 2009 Vogue profile. At SXSW, she told the audience she got the watch as an intern, and the numbers are laid out in a way that appeals to her design sensibilities.

Mayer was on hand to talk about the future of location-based applications, particularly mobile local apps. During the talk, she shared some interesting stats about Google's mobile business:

• Google Maps has 150 million mobile users, which make up 40% of its total.

• Users have submitted 3 million ratings to Hotpot, the location-based recommendation service Google launched last year.

• The turn-by-turn directions feature in  Google Maps Navigation processes more than 35 million miles of driving instructions per day.

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Marissa Mayer's Favorite Non-Google Product (GOOG)

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Marissa Mayer's "Confessions Of An (Online) Shopaholic" (GOOG)

Yesterday Google's Marissa Mayer spoke to a bunch of fancy fashion executives at a WWD conference. As part of her talk she advised the execs on how to sell their wares online.

She calls herself an online shopaholic, enabled by Google's free shipping service for employees. She can order clothes online, try them on in her office, and if she doesn't like the clothes, just take them down to shipping to send back.

Based on her personal experience, and data from Google, here's what works and what doesn't for online retail sites, according to Mayer:

• Always offer an option on your site to allow shipping to an address that is different from billing.

• The fashion world loves Flash, and it's good for some things like a short trailer, but overall try to avoid it because Google can't index Flash. "Flash is probably overused" in the fashion and retail world. Do "less Flash, more content."

• Stop trying to paginate your product listings. Users just hit "view all" anyway. It's not hard to scan the results, it's not hard on bandwidth.

Our apologies for the quiet, reverby audio. Mayer doesn't have a very booming voice and we grabbed this with our phone.

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