Come 2015, 90% of consumer IP traffic will be rich media. Whether you like it or not, the way you consume information online will change.
Thanks to inventions like Kinect and 3D TVs, the future is all about user-interaction and consumer engagement. Qwiki is trying to bring that experience online, with clickable, computerized clips of information that you can watch instead of read.
We know the concept is difficult to grasp. That's why we had Qwiki Co-founder and CEO Doug Imbruce come in to talk to us about his company and demo a "Qwiki" video.
It's pretty crazy/awesome.
Produced By: Kamelia Angelova & William Wei
• Here's How Startup Qwiki Will Revolutionize The Way You Consume Informaiton
• LearnVest Founder: Here's How To Get $4 Million In Funding In 4 Weeks
• Words Of Advice For Future Entrepreneurs
• Can A 25-Year Old Really Compete With Seasoned Venture Capitalists?
Join the conversation about this story »
Qwiki Wants You To Watch Your Search Results Online, Not Read Them
Now, you might think that making a product that isn’t terrible should be so obvious to every company on the planet as to almost be nonsensical. Indeed, who would ever advocate building a product that sucks? But the fact is: many products do suck. How can something so obviously important and universally recognized by so infrequently accomplished?
It’s a surprisingly complex question. But I think it all boils down to variations on a single, simple answer: it is much, much easier to build a product that sucks than one that doesn’t. Here are some reasons why that is true (and what you can do about it):