Groupon is the fastest growing business in all of history, now on a $2 billion run-rate. Earlier this year, it rejected a $6 billion offer from Google, which was the right move. Groupon is now the leader in an incredibly fast-growing business, and is outrunning its competitors with surprising ease.
The company has been among the most innovative on its core product. It is now experimenting with deal personalization, so that people get deals that fit their preferences the best, and they can serve more businesses. It is building a self-serve platform so that local businesses can do deals on a self-serve basis instead of having to go through Groupon's huge but swamped sales and marketing team.
To decide what Groupon should do next, it should keep in mind what it is: the best-ever advertising platform for small and medium businesses. Its job is to serve small and medium businesses to reach consumers better and more cost-effectively. Or to put it more succinctly, its mission is to help small businesses get the most out of the internet.
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See Also:
- Google Now Looking To Buy A Groupon Clone
- Here's Why DST Won't Invest In Twitter
- Groupon Starts Groupon Academy For Writers
Ok Groupon, Here's What You Do Now
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