Comment on Gruvi.tv: Personalized Film Recommendations for Facebook by ed

Nice article. Let me add my five cents (disclosure, I am an advisor to Gruvi): While it is really cool that the app builds on the power of social media to recommend and engage users, the truly revolutionary thing about it is that it can provide real metrics and analytics on movie fan behavior, which enables it to document ROI within facebook in much more effective ways than previously employed by advertising agencies to justify the high cost of their campaigns. Applications like Gruvi are actually empowering film distributors to such an extent that they will disrupt the one last bastion of inflated film budgets: marketing. Proving that technology has indeed been the last nail on the coffin of the movie business as we know it. And this is not a bad thing as more effective and optimized marketing campaigns should be greatly influential in returning the industry to the golden profitable days of yesteryear.

Comment on Gruvi.tv: Personalized Film Recommendations for Facebook by ed

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