The NY Times is reporting that Google is testing a new program for pre-roll on YouTube called "First Watch." The first time you watch a video produced by a YouTube partner each day, expect to see a new type of pre-roll advertisement called First Watch.
YouTube “First Watch” Video Advertising Program Debuts
Backlink: http://feedproxy.google.com/~r/DTWB/~3/IFYFKquLMl8/
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