Wednesday, June 8, 2011

The Ad-Supported Kindle Is Still The Best-Selling... But Not For The 3G Version (AMZN)


Kindle bestsellers

We've been keeping an eye on Amazon's best-selling gadgets list since the ad-supported Kindle came out earlier this year.

The ad-supported wifi Kindle, which is $25 cheaper than the no-ads version, continues to be Amazon's best-selling e-reader.

But the ad-supported 3G Kindle, announced more recently, continues to sell worse than the more expensive, no-ads 3G Kindle.

(It's been that way every time we've looked, but perhaps this changes from time to time. Also, we're trusting Amazon that its best-seller rankings are honest. They have certainly had some quirks in the past.)

What does this suggest? It's hard to tell much without knowing the relative differences in sales.

But while we're guessing...

Perhaps the $25 cost savings -- at the expense of exposure to ads -- is most important to people who want to spend the least money?

Perhaps bigger spenders -- or whichever other demographics tend to buy the 3G Kindle over the wifi Kindle -- hate ads more?

Perhaps once people get over the extra $50 they're going to spend for 3G access, they don't mind spending another $25 to use the Kindle without ads?

Either way, this suggests that price is not the perfect predictor of Kindle sales.

And, skipping ahead a bit, perhaps ad-supported gadget subsidies won't work as well for more expensive gadgets (and the people who buy them) as it would for cheaper gadgets (and the people who care most about saving money).

Related: Here's Why Amazon's Ad-Supported Kindle Is The Future Of Gadgets

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The Ad-Supported Kindle Is Still The Best-Selling... But Not For The 3G Version (AMZN)


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