Coupons.com just raised $200 million at a $1 billion valuation, TechCrunch reports.
The company is not a Groupon clone but instead does traditional, albeit online coupons, which is the fastest-growing segment of the industry.
It helps big companies build and distribute their coupons online, which is a very complex business.
The company, founded in 1998, is a dotcom bubble-and-burst survivor, which is impressive in and of itself. The company said that it's projecting $100 million revenue this year; depending on growth and profits, this makes a 10X revenue valuation probably reasonable.
The money came from unspecified "institutional investors"--probably crossover buyers like T. Rowe Price and other mutual funds that occasionally buy stock in private companies in the expectation that they'll eventually go public.
Here's the full release.
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Coupons.com Just Raised $200 Million At A $1 Billion Valuation
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