The Financial Times would rather not have Apple take a 30 percent cut of in-app subscriptions for its iOS publications, and has launched a HTML5 Web app that enables readers to access content across tablets and smartphones.
As part of the Web app's debut, FT will provide free access during launch week.
FT acknowledges that the Web app has been initially optimized for the iPhone and the iPad, but says it will also be adapted for Android-based devices and the BlackBerry PlayBook.
FT Bypasses Apple’s iTunes, Launches HTML5 Web App (Free Access First Week)
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