Twitter just added automatic link-shortening on Twitter.com. This means that whenever you paste a link into the tweet box on Twitter.com, it will get shortened automatically.
We wouldn't have noticed it because it already happens on the apps we use, but, hey, neat!
More importantly, as Jason Calacanis points out (on Twitter, natch), this is part of a volley of new features that have been added to the Twitter product lately, like a follow button, new Twitter photos service and a revamped Twitter search. Not to mention the amazing deal to integrate Twitter deeply into iOS.
The reason for that is that Twitter's inventor and product visionary, Jack Dorsey, is back in the house. Twitter's problem is breaking into the mainstream: hundreds of millions of people are signed up for the service and even more people have heard of it, but comparatively few people actually use it.
We said that getting people to use it won't be one big thing, but plenty of small things. Jack Dorsey apparently agrees, and he's hard at work making it happen. And as big Twitter fans, it's great to watch.
Don't Miss: Jack Dorsey, Apple CEO?
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See Also:
- HUGE WIN FOR TWITTER
- Jack Dorsey Says He's Working 16-20 Hours A Day At Square And Twitter
- Twitter Buys A Startup – And The CEO Takes A Job At Facebook Instead
Backlink: http://www.businessinsider.com/jack-dorsey-twitter-executive-chairman-product-leader-2011-6
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