Five Ways Nonprofits Can Use Qr Codes

QR codes have been gaining popularity among marketers. You’ve probably see dozens of QR codes on your way to work. They are commonly used now on billboards at bus stops that advertise a movie or consumer product. You may have also seen QR codes when travelling and visiting tourist spots such as museums, walking tours, etc.  So, should nonprofits be experimenting with QR codes as another marketing vehicle too? Absolutely.

Before we dive into how nonprofits can incorporate QR codes into their marketing and outreach and discuss fees, it’s important to define what a QR code is from a technical perspective. QR Code stands for Quick Response Code.  It’s “a matrix barcode (or two-dimensional code) that is readable by QR scanners, mobile phones with a camera, and smartphones. The code consists of black modules arranged in a square pattern on a white background, and the encoded information can be text, URL or other data. QR codes present a valuable method of adding web based content (basically any URL) to real-world messages, objects or locations," says digital strategist Upasna Gautam on the Eventbrite blog. 

“QR codes allow you to land a visitor much farther down whatever funnel of engagement you’re interested in moving them through. Rather than trusting a visitor to type in www.yoursite.com, a QR code can send them directly to the specific page you’d like them to see," said Henry Quinn at the Idealware Blog.”

A QR code can link directly to music, video, news—on or off your site—it can activate a phone call, send an SMS, open forums for conversation or social networking—anything that’s online and that’s going increase their engagement with your organization, you can put in front of a user with a phone, immediately, with one click, said Quinn.

Five Ways Nonprofits Can Use QR Codes

There are a variety of ways for nonprofits to use QR codes in their marketing and outreach. Here are few suggestions to think about experimenting with for your next multi-channel campaign.

1. Direct Mail: Sending out a direct mail appeal to your membership? Great, tag on a QR code in a visible place on the direct mail piece to encourage people to make a donation on your website. This is another great way to capture your offline donors email addresses so you can foster relationships with them online too. Note: The donation page should be a unique donation page so that you can track the response rates from the QR code.

Five Ways Nonprofits Can Use QR Codes

Backlink: http://www.frogloop.com/care2blog/2011/8/9/five-ways-nonprofits-can-use-qr-codes.html

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