Saturday, August 20, 2011

Vid.ly, Yet Another Video Hosting Service, Launches Today

vidly150.pngEncoding.com has been around for the past several years, and they have yet another turnkey video encoding service called quick catchingly, Vid.ly. The product, which has been in beta since February, was announced today and so far has had more than five million video views already.

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The focus on the service is flexibility. They provide customizable output formats with variable bit rates to suit both mobile and desktop users, premium access to world-class content delivery networks, and a number of other features.

Many of their competitor video hosting sites use the Encoding.com site themselves for their needs, so the announcement is somewhat ironic. They fill the gap in between YouTube/Vimeo at the low and nearly free end and Brightcove/Kaltura at the higher end. Vid.ly is designed mostly for smaller video producers that don't want to spend a lot of money but also don't have lots of technical expertise.

The published pricing schedule is very complex and somewhat akin to Amazon's Web Services where the variables include the number of videos posted, their size and the number of views per month.

There is a free version, where you can upload one video at a time and get a shortened URL that you can use to link to it, similar to what YouTube et al. does. With Vid.ly Pro, you will have access to analytics (coming soon), ability to control output renditions, CDN choice (Akamai and CloudFront, with more coming later), their own APIs and player customization. Even with the free account, you have unlimited video source file size, unlike some of the other video hosting providers.

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Vid.ly, Yet Another Video Hosting Service, Launches Today


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