iAd Gallery Mobile App for iOS Devices Gets You On-demand Ads

Apple's iAd Gallery app for iPhone, iPod Touch, and iPad gives you easy access to a selection of the fun and informative ads that have run in some of your favorite apps. Use the Browse feature to discover ads you haven't seen, or to find those you want to see again. Even lets you tag your favorites to a Loved section that's all your own.

iAd Gallery Mobile App for iOS Devices Gets You On-demand Ads

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Medialets Rides iAd Wave, Offers Rich Media Tools

Medialets has found that competing against iAd can be a good thing. The company told me its rich media mobile ads have increased 19 times since April, when Apple announced iAd and shined a light on the format. Now the New York start-up is looking to offer its tools to agencies and in-house creative teams to help keep the rich media ad wave going.

Apple's iAd Loss Is Mobile Ad Startup Medialets' Gain (AAPL)

Today's WSJ reports that Apple's iAd program is actually boosting Apple's competitors too, as brands -- captivated by the iAd concept -- are focusing more attention on mobile ads in general, all over the industry.

Here's one specific example that actually worked out great for Medialets, a NYC-based mobile ad tech startup, which can serve iAd-like ads across multiple platforms, including Google Android, plus Apple's iPhone and iPad. (The iAd is currently only for the iPhone and iPod touch, not the iPad. Though, presumably, iAds for the iPad can't be far away.)

As the WSJ reports, when Chanel decided to pull out of the iAd program, it actually went ahead with a multimedia campaign in the New York Times' iPad app instead, powered by Medialets. 

The WSJ's Yukari Iwatani Kane and Emily Steel write, "The ads promoted Chanel's J12 watch. Users could tap the ads in the campaign, which ran through June, to explored the watch collection or expand it across a full screen and display a film. A spokeswoman for Chanel said it was 'very happy with the experience'."

Here's a video of that ad in action.

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