Facebook Updates Ad System, Adds "Sponsored Stories" So You Can Spam Your Friends Better

Facebook has rolled out an upgrade to its self-serve ad system that includes its new ad format, "Sponsored Stories", All Facebook points out.

The idea behind Sponsored Stories is to turn your Likes into ads. When you like something on Facebook and someone has bought an ad for it, that story will be broadcast to your friends.

Facebook announced the product last month but now it's part of their self-serve ad system so anyone can buy them.

The other major piece of this upgrade is that it lets advertisers select which tap of their fan page people who click on the ad will land on. So now you can split-test what people land on and optimize your campaigns better.

Don't miss these photos of Katy Perry hanging out at Facebook headquarters →

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Facebook Updates Ad System, Adds "Sponsored Stories" So You Can Spam Your Friends Better

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Facebook ‘Sponsored Stories’ Ad Service Debuts

Your Facebook Places check-ins or user recommended published stories, may soon end up as an advertisement on the website via a new ad service launched for premium advertisers called "Sponsored Stories." In short, you would go out somewhere, check-in to that location, and the company of that establishment would decide to promote your status update with the check-in as a Sponsored Story.

Facebook ‘Sponsored Stories’ Ad Service Debuts

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What impact did Target's sponsored Twitter trend have on its business for Black Friday?

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What impact did Target's sponsored Twitter trend have on its business for Black Friday?

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Gowalla sponsored Hockey trip for Oddset in Sweden (Digital Examples)

Colleagues at Carat in Sweden have just launched a sponsored trip on Gowalla for their client Oddset, a gambling company that offers live betting on the Elitserien premier Ice Hockey in Sweden. 12 arenas have been set up with bespoke badges - any fans checking in at 3 of the arenas qualify as having done the trip. The first 1,000 to do the trip win a pair of tickets to any game (excluding...

Source : Digital Examples

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