Medialets has found that competing against iAd can be a good thing. The company told me its rich media mobile ads have increased 19 times since April, when Apple announced iAd and shined a light on the format. Now the New York start-up is looking to offer its tools to agencies and in-house creative teams to help keep the rich media ad wave going.
Friday, November 19, 2010
Medialets Rides iAd Wave, Offers Rich Media Tools
Medialets has found that competing against iAd can be a good thing. The company told me its rich media mobile ads have increased 19 times since April, when Apple announced iAd and shined a light on the format. Now the New York start-up is looking to offer its tools to agencies and in-house creative teams to help keep the rich media ad wave going.
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