Google Latitude ‘Check-in’ Gain Status, and Unlock Offers Across the U.S.

In March this year, Google Latitude check-in for 60 places around Austin was launched. Now, Google is teamed up with some partners to let you unlock check-in offers at thousands of places across the U.S. using Latitude for Android and iPhone.

Google Latitude ‘Check-in’ Gain Status, and Unlock Offers Across the U.S.

Backlink: http://feedproxy.google.com/~r/DTWB/~3/Snx1dG2dyDw/

Google Lat Long Blog: Check in, gain status, and unlock offers at more places with Google Latitude

Last month, we rolled out Google Latitude check-in offers for 60 places around Austin. Today, we’re happy to announce that we’ve teamed up with some great partners to let you unlock check-in offers at thousands of places across the U.S.

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Google Lat Long Blog: Check in, gain status, and unlock offers at more places with Google Latitude

Backlink: http://feedproxy.google.com/~r/blogspot/SbSV/~3/CYHHV0IKMFQ/check-in-gain-status-and-unlock-offers.html

Apple's iAd Loss Is Mobile Ad Startup Medialets' Gain (AAPL)

Today's WSJ reports that Apple's iAd program is actually boosting Apple's competitors too, as brands -- captivated by the iAd concept -- are focusing more attention on mobile ads in general, all over the industry.

Here's one specific example that actually worked out great for Medialets, a NYC-based mobile ad tech startup, which can serve iAd-like ads across multiple platforms, including Google Android, plus Apple's iPhone and iPad. (The iAd is currently only for the iPhone and iPod touch, not the iPad. Though, presumably, iAds for the iPad can't be far away.)

As the WSJ reports, when Chanel decided to pull out of the iAd program, it actually went ahead with a multimedia campaign in the New York Times' iPad app instead, powered by Medialets. 

The WSJ's Yukari Iwatani Kane and Emily Steel write, "The ads promoted Chanel's J12 watch. Users could tap the ads in the campaign, which ran through June, to explored the watch collection or expand it across a full screen and display a film. A spokeswoman for Chanel said it was 'very happy with the experience'."

Here's a video of that ad in action.

Don't miss: 15 HUGE Questions About Apple's Mac App Store

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Biggest Browser Share Gain In October Goes To Chrome

Browser market share numbers are out for October from Net Applications. Chrome made the biggest gains with a 0.49 percent jump from September to 8.47 percent. Chrome is the third most popular browser after Internet Explorer (59.26 percent) and Firefox (22.82 percent). Both FireFox and IE saw their overall market share positions erode slightly by 0.39 percent and 0.14 percent, respectively. Safari was up a smidge (0.06 percent) to 5.33 percent, and Opera declined 0.11 percent to 2.28 percent.

Post originale: http://feedproxy.google.com/~r/Techcrunch/~3/W2l1vUIK5tw/