Gap Promo Shows Location Deals Need Work [GigaOM]

We wrote recently about a Pew Research Center report that showed how location-sharing "check in" services such as Foursquare still have a ways to go before they become anything close to mainstream, and a recent offer from The Gap that used Facebook P

Tags: internet Marketing ecommerce webhosting

Post originale: http://www.blogcatalog.com/search/frame?term=location&id;=97b6b13f50551f36f190c2ac1ac7980a

Gap Promo Shows Location Deals Need Work

An offer from The Gap that was based on Facebook Places "check ins" provides a real-world example of how much work both retailers like The Gap and services like Facebook and Foursquare are going to have to do to get people comfortable with location-based offers.

Post originale: http://feedproxy.google.com/~r/OmMalik/~3/xMTWcdVaf2E/

Comment on Gap Promo Shows Location Deals Need Work by Sam

Not sure why I see some silver lining here (and, I pretty much loathe FB)...but, I believe Places/Deals is going to suck up all of the low-end mCoupon business (putting a lot of SMS companies out of business)... First, this was simply too big a promo at launch for either Gap or FB. They should have rolled this out more grassroots. But, even with failure, they are educating the public for the next go-round. People lining up at Gap stores in early November? Never been done before. They'll work out the kinks and awareness will grow (exponentially). Like it or not, the low-hanging fruit of mCouponing just got sucked up by one company. Oh, I know, SMS reaches all phones and Facebook apps are only smartphones...You know what? Retailers don't care about you if you don't have a smartphone.

Post originale: http://gigaom.com/2010/11/06/gap-promo-shows-location-deals-need-work/#comment-502789

Banned White iPhone 4 Promo [Spoof Videos] – Humor

Back in July, a group named jLe Productions made a great mock iPhone 4 commercial addressing the antenna issues. Now they're back. And this time they've a promo for the mythical white iPhone 4.