Showing posts with label spend. Show all posts
Showing posts with label spend. Show all posts

Thursday, April 7, 2011

CHART OF THE DAY: Here's Why YouTube Wants To Spend $100 Million On Original Video

Despite the rise of Netflix streaming, iPads, mobile apps, and Facebook, plain-old TV viewing is still an incredibly popular activity -- and the number of hours that Americans spend in front of the boob tube each month is still growing.

Americans watched TV for an average 154 hours and 5 minutes during Q4 of 2010, Nielsen estimates, up slightly from the same period in 2009. That's more than 5 hours per day, on average.

Netflix streaming leads the pack among online video services. Those who watched video online in February spent an average 9 hours and 16 minutes streaming from Netflix, according to Nielsen. But that's still less than 10% of monthly "TV time."

Meanwhile, YouTube -- still the most popular video site by unique viewers and number of streams -- only kept people tuned in for an average 2 hours and 14 minutes in February. That is precisely why Google is reportedly going to spend up to $100 million financing original content for YouTube, in an effort to get people to spend more time on the site.

SAI chart TV viewing DVR versus Netflix Hulu YouTube

Follow the Chart Of The Day on Twitter: @chartoftheday

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CHART OF THE DAY: Here's Why YouTube Wants To Spend $100 Million On Original Video


Backlink: http://feedproxy.google.com/~r/typepad/alleyinsider/silicon_alley_insider/~3/Jgbl5Ztm26w/chart-of-the-day-tv-online-video-2011-4

Wednesday, November 3, 2010

Skip Upgrading to Adobe Acrobat X Pro Unless You Really, Really Want To Spend $199 (ADBE)

Adobe X Box

Adobe Acrobat X Pro, the latest version of the PDF maker due out next month, makes producing documents for your business a snap.

But if you already have the current version of Acrobat Pro, don't bother upgrading this cycle unless you really think the new and updated features are worth the $199.

We played around with the beta version of Acrobat X Pro this week. Here's what we thought:

  • Converting a full web page to PDF within Firefox takes one click. After installing Acrobat X, the extension was automatically added to our browser. It only took us about a minute to use, and created a flawless interactive document. Hopefully they'll add Chrome and Safari extensions soon.
  • Acrobat X makes it easy to grab individual elements from a PDF and export them to a Word or Excel file. We successfully converted a table to an Excel spreadsheet and the formatting and color held up perfectly.
  • Other features such as the redesigned portfolio maker were easy to use with the intuitive UI. And the Action Wizard allows you to automatically archive scans as PDFs or optimize documents for web publishing. Both are nice additions.
  • Unfortunately SendNow, the feature we were most excited about, wasn't available in the beta. With SendNow, you can group documents together and e-mail files up to 100 MB through acrobat.com. If it works as well as Adobe says it will, SendNow will be a viable alternative to FTP clients and file sharing services like You Send It.

Adobe pulled off some impressive additions with Acrobat X, and they work like they're supposed to. But there's not enough packed in there to justify the upgrade cost. If you don't have Acrobat Pro, get it. Otherwise, hold off for now.

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Post originale: http://feedproxy.google.com/~r/typepad/alleyinsider/silicon_alley_insider/~3/86oFVmjKLKQ/hands-on-with-adobe-acrobat-x-pro-2010-11