Adobe Software Updates To Help Devs Build iOS, PlayBook And Android Apps

Adobe is today pushing updates to its application development software product Flash Builder and the open source Flex framework to enable developers to build apps for iPhone, iPad and BlackBerry PlayBook, following support for the Android platform last April. Developers can now opt to use Adobe's platform to build apps that work across the Web, desktop and a range of tablets smartphones, with the ability to reuse most or all of their existing code and use common logic across all platforms.

Adobe Software Updates To Help Devs Build iOS, PlayBook And Android Apps

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Adobe connect

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Adobe Just Leaked The News About Google's Next Android Announcement (ADBE, GOOG)

Flash for Honeycomb tablets got an update to version 10.2, allowing for faster web video.

But the real news comes from the update's description, where it hints at being compatible with Honeycomb version 3.1. They current version of Honeycomb is 3.0, so we assume that means a tablet update is on the way.

From the brief description provided by we know that Honeycomb 3.1 will allow for hardware accelerated video. That means your tablet's processor and hardware will be used to make streaming videos run faster and smoother. The new version of Flash will also work better with Honeycomb's new browser.

[Via Engadget]

Don't Miss: Proof That Sony's Android Tablets Will Play PlayStation Games

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Adobe Just Leaked The News About Google's Next Android Announcement (ADBE, GOOG)

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Adobe Prepares For A Possible Future Without Flash (ADBE, GOOG, AAPL)

Give Adobe credit: While it's still trying to make a version of its Flash software that is acceptable for tablets and smartphones, it's also preparing for a digital publishing future that may not revolve around Flash.

Adobe's latest move is to integrate Medialets' advertising platform into its Digital Publishing Suite for iPad and tablet publishers. (Medialets is a mobile/rich media ad startup in New York.)

Medialets' ad technology does not use Flash, but does work on the iPad, Android devices, the forthcoming BlackBerry PlayBook, etc.

While it has taken Adobe a while to make this sort of move, it's ultimately smart. Adobe's core business is selling software tools and services to publishers, whether it's Flash, this Digital Publishing Suite, Photoshop, Omniture analytics, or whatever.

Adobe should aim to support whatever the market dictates, as well as it can, whether it's an Adobe-owned platform or not. And that's what it seems to be doing here.

This new integration with Medialets could help publishers generate ad revenue from their Adobe-produced iPad and tablet content. (It includes Medialets' back-end ad server, not just its multimedia ad creative format. To be fair, that would be useful with or without Flash.)

And that, in turn, should help publishers embrace Adobe tools and services -- and pay lots of money for them -- as opposed to shopping with the competition or building their own.

If this works out, don't be surprised to see Adobe as a potential acquirer for Medialets.

Background: While Adobe's Flash technology is the leader for web video, animation, and rich media advertising, it has not repeated its success on smartphones or tablets. Part of that is because Adobe has failed to make a version of Flash that is good enough to run on smaller devices without eating up half the battery. And part of that is because Apple -- the tablet market leader, and one of the smartphone leaders -- has refused to allow Flash on its devices.

Read: iPad 2 Extends Apple's Lead: Why Apple Will Dominate The Tablet Market For Years

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Adobe Prepares For A Possible Future Without Flash (ADBE, GOOG, AAPL)

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Adobe: Flash Coming To Android Tablets “Within A Few Weeks”

Earlier today there was quite a bit of commotion in the tech press over a Verizon ad that stated that Flash wouldn't be making its way to Android tablets until Spring 2011. Which has the potential to be pretty far off (as late as June), especially given that the Motorola Xoom — the first tablet to run Android Honeycomb — will be coming out in a few days. Now Adobe has issued a blog post clarifying just how long we'll have to wait: they say it will be available "within a few weeks of Android 3 (Honeycomb) devices becoming available, the first of which is expected to be the Motorola Xoom". Which sounds like it should be around mid-March, though Adobe has still left itself some wiggle room. At least it's a lot better than June.

Adobe: Flash Coming To Android Tablets “Within A Few Weeks”

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Adobe Launches Sandboxed Reader X

CWmike writes "Adobe on Wednesday released Reader X, the next version of its popular software that includes a 'sandbox' designed to protect users from PDF attacks. Protected Mode is Adobe's response to experts' demands that the company beef up the security of Reader, which is aggressively targeted by attackers. Calling the sandbox a 'new advancement' in protective measures, Brad Arkin, Adobe's director of security and privacy, admitted it will not stymie every attack. But he argued it will help. 'Even if exploitable security vulnerabilities are found by an attacker, Adobe Reader Protected Mode will help prevent the attacker from writing files or installing malware on potential victims' computers,' Arkin said in a post to a company blog late on Thursday."

Adobe Reader X for Android Devices and Desktop OSes Now Available for Download

Following the release of Adobe X suite, the company now made available Adobe Reader X for Android phones and tablets. Reader X is faster and more secure -from the sandboxed Reader 'protected-mode', to the new multimedia implementations, there's quite a bit in the X.

Skip Upgrading to Adobe Acrobat X Pro Unless You Really, Really Want To Spend $199 (ADBE)

Adobe Acrobat X Pro, the latest version of the PDF maker due out next month, makes producing documents for your business a snap.

But if you already have the current version of Acrobat Pro, don't bother upgrading this cycle unless you really think the new and updated features are worth the $199.

We played around with the beta version of Acrobat X Pro this week. Here's what we thought:

• Converting a full web page to PDF within Firefox takes one click. After installing Acrobat X, the extension was automatically added to our browser. It only took us about a minute to use, and created a flawless interactive document. Hopefully they'll add Chrome and Safari extensions soon.

• Acrobat X makes it easy to grab individual elements from a PDF and export them to a Word or Excel file. We successfully converted a table to an Excel spreadsheet and the formatting and color held up perfectly.

• Other features such as the redesigned portfolio maker were easy to use with the intuitive UI. And the Action Wizard allows you to automatically archive scans as PDFs or optimize documents for web publishing. Both are nice additions.

• Unfortunately SendNow, the feature we were most excited about, wasn't available in the beta. With SendNow, you can group documents together and e-mail files up to 100 MB through acrobat.com. If it works as well as Adobe says it will, SendNow will be a viable alternative to FTP clients and file sharing services like You Send It.

Adobe pulled off some impressive additions with Acrobat X, and they work like they're supposed to. But there's not enough packed in there to justify the upgrade cost. If you don't have Acrobat Pro, get it. Otherwise, hold off for now.

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See Also:

• Will Microsoft Take Another Shot at Google Docs Tomorrow?
• How Google, Apple, And Other Household Brands Came Up With Their Names

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Adobe Targets Non-Apple Devices for AIR 2.5 Apps

Adobe announced today a new version of Adobe AIR 2.5 that will include expanded capabilities on Android, BlackBerry Tablet OS and iOS; Windows, Mac and Linux as well as support for TVs. Adobe is also launching a new store for AIR apps called InMarket.

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Comment on Adobe Targets Non-Apple Devices for AIR 2.5 Apps by Lasha Krikheli

Fantastic news! Good to see Adobe making strides to not lose their touch in the industry. I think if this Air 2.5 technology outputs iOS apps, Apple would let it appear in the App Store. They already let their grips lose a couple of months back by allowing Apps to be developed by Flash and whatever others tools. Yea, Adobe could also use a better marketing strategy.

Post originale: http://gigaom.com/2010/10/25/adobe-targets-non-apple-devices-for-air-2-5-apps/#comment-361732

Spurned By Apple, Adobe Turns To Android

After months of taking flak from Apple, Adobe is placing a big bet on its number-one competitor.

This morning at the company's MAX conference for developers, Adobe is taking the wraps off AIR 2.5, and the main improvement in the platform is Android support.

AIR, like Sun's Java before it, is Adobe's "write once, run anywhere" platform for applications that run outside a Web browser. It's based on Flash (which runs inside a browser) and lets developers use the same tools, and has gained some traction for lightweight software--a lot of Twitter applications are based on it.

Apple famously refuses to support Flash in the version of the Safari browser that runs on the iPhone and iPad. Until recently, it also tried to prevent developers from using AIR to create iPhone apps. Apple relented in September, but Adobe was already forging ahead with the next version of AIR with full Android support.

AIR 2.5 also has a way to display apps on TV sets, which could be useful for entertainment apps like Pandora and Netflix. It'll come first to TVs and Blu-ray players from Samsung.

In other words, as of today developers can use Adobe's latest platform to create apps that run on Windows, the Mac, Android, BlackBerry, and even TV sets...but not the iPhone or iPad. Adobe says it's working to bring a previously released technology for iPhone apps to "feature parity" with AIR 2.5 for Android. But for now, Apple's stubbornness has caused Adobe to treat it like a second-class citizen.

Adobe couldn't resist a little dig at Apple on the page announcing the platform update: "Android has recently become the top mobile operating system in the United States, ahead of the Apple iOS, which powers the iPhone."

Adobe also announced a new online distribution channel for AIR apps called InMarket. Right now, it only feeds into Adobe's own AIR Marketplace, a Samsung app store for TVs, and an Intel app store for netbooks. (Seems like everybody has an app store these days.) But it could eventually become a useful feed into the Android Marketplace and elsewhere. Although probably not Apple's App Store.

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See Also:

• Apple Kicks Adobe Again: Won't Pre-Install Flash On New Macs
• Google's Andy Rubin Fires Back At Steve Jobs After Steve's Amazing Anti-Android Rant
• Steve Jobs's Epic 5-Minute Anti-Google Rant

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