Comment on LivingSocial and the Future of Local Group-Buying by Parthiv

Totally agree with felow commentators about Groupon and LivingSocial's success and how they have revolutionized local business advertising. While the business objective with group buying and daily deal sites is primarily "lead generation" for local businesses as what they offer are loss leaders and they cannot run those offers regularly, there are services now emerging to help businesses with real-time offer and inventory management. One of such services is Matchpin (www.matchpin.com) that enables local businesses to run offers on their terms, when they want and what they want. Matchpin through its location-based mobile app (www.tinyurl.com/matchpin) distribute offers to consumers in real time that users can go redeem directly at the store - no prepayment, no preplanning.

Comment on LivingSocial and the Future of Local Group-Buying by Parthiv

Backlink: http://gigaom.com/2010/10/27/livingsocial-and-the-future-of-local-group-buying/#comment-528917