Twitter has just launched a new business site, with many new features. The biggest one is a form that allows people to buy Twitter advertising on a self-serve basis. This is the same model of self-serve advertising that Google used to get to zillions in revenue.
Some people worry that opening up ads to self service will increase spam on Twitter, but Twitter has to get through that to build a big, scalable ad platform, which it needs to justify its rumored new $4 billion valuation.
The new business site also includes basic tips such as "What is Twitter," best practices and case studies from companies that use Twitter well like Best Buy, Etsy and Jet Blue, and an analytics suite.
Twitter's business efforts are chugging along, it seems.
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Twitter Advertising Going Self-Serve
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