Monday, February 28, 2011

YouTube Stars Are Now Making Over $1 Million (GOOG)

youtube-cash-thumb

YouTube partners are making over $1 million off of their videos, according to the NYPost.

We all knew that a bunch of YouTube stars were pulling in six-figures a year, but who knew that some of these guys (and gals?) have become millionaires? Then again, it shouldn't be that big of a surprise to hear about YouTube millionaires when you look at the whole picture of potential revenue streams in banner, pre-roll and overlay ads in addition to sponsored videos and merchandise sales.

"Sponsorships are where money is right now," YouTube star Cory Williams of SMPFilms told us in an interview from last September.

Google has also announced that it's running ads on three billion YouTube videos a week – up 50% from last May. This is a reflection of more partnerships being accepted by YouTube while current partners churn out videos at a faster rate. One trend amongst popular YouTube partners is to create new YouTube channels that attract views from their hardcore fans.

From our discussions with various YouTube partners, we've always walked away amazed at how much work and dedication they put into their videos. It's unknown who the YouTube millionaires are, but we're sure they've done excellent work on-camera and behind the scenes to get those seven-figures.

Don't Miss: Meet The YouTube Stars Making More Money Than EMTs, Cops, Firefighters, And Teachers

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YouTube Stars Are Now Making Over $1 Million (GOOG)


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APPLE EXECS ON ANDROID: No, This Is NOT Windows All Over Again (AAPL, GOOG)

Eddy Cue

With Android zooming past Apple in the mobile space, many people have been wondering if we're seeing the same movie again.

Is Apple about to be lapped in mobile by Google just like it was lapped on the desktop by Microsoft?

Predictably, Apple's top execs say, no way. Bernstein analyst Toni Sacconaghi met with them last week. Here's what he heard:

"While acknowledging the current success of Android, all three Apple executives noted that iOS’s competition vs. Android was not analogous to the Windows vs. Mac battle for several reasons, and that they believed fragmentation in Android was beneficial for Apple. Tim Cook noted that Android was 'not a thing', but rather 'many things' and that OEMs' desire to differentiate their Android offerings was beneficial for Apple. He and Eddy Cue also noted that Apple has 70K iPad applications, while Android tablets have very few, and that Android’s OS upgrade process was much more difficult than Apple’s, leading developers to have to support more Android versions."

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Apple COO Hints At Cheaper iPhone, Saying, We Don't Want To Be For "Just The Rich" (AAPL)

tim cook

Apple COO Tim Cook strongly suggested we will see a cheaper iPhone in the near future in an interview with Bernstein analyst Toni Sacconaghi.

Cook says Apple is doing "clever things" to attack the prepaid market, because he doesn't want Apple to be "for everyone," not "just for the rich." Cook also recognizes "price is big factor in the prepaid market," but Apple is not "ceding any market."

He also says Apple has been driving into China which is "a classic prepaid market."

Add it all up, and sure sounds like Apple is ready to drop some sort of cheaper phone to open up the markets it can address.

One other thing of note from Sacconaghi: He says Apple CFO Peter Oppenheimer said Apple would not let carriers dictate terms, which Sacconaghi says reinforces, "the notion that Apple might be willing to act to disintermediate carriers with a soft-SIM."

Don't Miss: Our Comprehensive Guide To Everything iPad 2 »

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Finally, Some Real Proof That Google Apps Is A Threat To Microsoft (GOOG, MSFT)

Steve Ballmer

Google Apps has been around for almost five years, and the company claims 30 million end users at 3 million businesses are using it.

But those statistics are too vague to show whether the product is actually successful -- many of those customers may be conducting limited trials or using the free version.

But new study released today from systems integrator White Stratus, a Google Apps reseller, offers concrete proof that the product is getting real traction among large businesses.

In January and February, White Stratus surveyed 2,030 U.S. companies with more than 250 employees, and talked in depth to 232 IT departments selected randomly from those companies. Here's a summary of what they found:

  • Google Apps is getting popular. Almost 20% of the companies surveyed have deployed Google Apps in some form.
  • Especially among big companies. Penetration was highest among companies with more than 10,000 employees -- this contradicts the conventional wisdom that Apps is only for smaller businesses.
  • It's not just pilots. Of these Google Apps customers, about one-third of IT department heads surveyed said that they were using Google Apps throughout their organization -- not just in pilot programs.
  • It's huge in education. Google Apps was most popular by far in the education industry, with nearly 60% penetration. But it's also gaining traction in media companies, professional services, and utilities.

Click through to see more details from the study.

Nearly 20% of companies have deployed Google Apps in some form.

White Stratus looked at 2,030 U.S. companies with 250 more employees and compared them against Google Apps domain registrations. They found that nearly 20% of these companies had deployed Google Apps in some form.




The bigger the company, the more likely they are to have Google Apps deployed.


Surprisingly, penetration was highest in companies with more than 10,000 employees. This contradicts the conventional wisdom that Google Apps is only for smaller companies. In fact, it's probably easier for companies with large IT departments to conduct a trial of a relatively new product, while smaller IT departments are likely to stick with what they have -- probably Microsoft Office and an on-premise e-mail system.




Nearly one-third of IT respondents said that Google Apps was used throughout the organization.


For this part of the survey, White Stratus randomly selected 263 IT departments from the group and surveyed their senior members via phone. Of the companies within that sample who had deployed Google Apps, 32.8% of IT respondents said it was deployed throughout the organization, 47.8% said it was only a pilot, and the remainder said they weren't aware it had been deployed at all, suggesting that an employee or department set up a trial without informing IT.




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