Facebook Android Application Beta Testing Call
Backlink: http://feedproxy.google.com/~r/DTWB/~3/Ua_hwaXemZA/
Facebook Android Application Beta Testing Call
Backlink: http://feedproxy.google.com/~r/DTWB/~3/Ua_hwaXemZA/
Google has begun internal testing of its new online music service, which lets users store their collections on Google's servers and then stream songs to any Internet connected device.
CNET's Greg Sandoval received the reports that Google is "dogfooding" the service from music labels, who are negotiating with Google over the licensing rights. Apparently, the negotiations have gone far enough for the service to be launched internally.
Earlier this month, a developer discovered an early version of the service when he installed the Android music app from "Honeycomb" -- the version of Android for tablets -- on a smartphone.
The service will most likely be unveiled at Google I/O, the company's big conference for developers in May.
Join the conversation about this story »
See Also:
Google Employees Are Testing A Secret Android Music System (GOOG)
Twitter is testing a self-serve ad platform with a few beta customers, MediaPost reports. One of the beta testers is Clix Marketing Founder David Szetela, who is using it on behalf of a few clients, including author and VC Guy Kawasaki.
The self serve platform includes Twitter's two most popular ad formats: Promoted Tweets which, well, promotes tweets, and Promoted Accounts, which helps these accounts gain more followers. Beta users must commit to three months.
Ads are targeted according to search keywords, as well as "interests", which is interesting. What makes search advertising so effective at converting clicks to commercial action, as opposed to social network advertising, is that it carries intent (if you're searching for a dishwasher or travel destinations, it's likely that you're looking to buy a dishwasher or a trip). Many people speculate that Twitter could pack a similar punch, as the type of people you follow builds an "interest graph" which can be monetized.
If, however, most Twitter advertising is brand advertising, i.e. advertising that doesn't aim to convert you to a purchase right away, self-serve would be less relevant as most buying would be done by big brands through agencies as opposed to small advertisers building their own campaign through online tools.
Going self-serve is an obvious move to scale up Twitter's ad efforts. Self-serve ads were pioneered by Google and are a big part of its tremendous success. When Twitter opened a new business site in December with a contact form, we said this seemed like a first step in building a self-serve platform. We also reported on an analyst report that says Twitter revenue will reach $250 million next year; self serve could also play a role.
In any case, Twitter is experimenting and scaling up its ad program, which it needs to do to justify its huge valuation.
Don't Miss: How Twitter Makes A Tangible Difference In The Real World →
Join the conversation about this story »
Twitter Testing Self-Serve Ad Platform
Apple is making a huge play at the enterprise market via iOS: Not just the typical corporate market you think of, like getting big companies to buy Macs instead of Dells, but actually getting companies to use iOS devices as part of their business infrastructure.
The latest example: Old Navy, the clothing retailer, is testing out iPod-based point-of-sale systems in its stores, 9to5Mac reports. These are the same little iPod touch-based credit card swiping systems that you see used in Apple's own retail stores.
Who knows if this will become widespread, but it's a huge potential new market for Apple.
And not just Apple doing it directly, but also via iOS software partners, such as the company we found offering an iPad- and SMS-based table-waiting service at a San Francisco restaurant.
Related: Here's How Apple Is Invading The Enterprise
Join the conversation about this story »
See Also:
As Testing Ramps Up, Glitch Launches A New Site And A Trippy New Trailer
Backlink: http://feedproxy.google.com/~r/Techcrunch/~3/Kc-YX82vwtY/