Apple is making a huge play at the enterprise market via iOS: Not just the typical corporate market you think of, like getting big companies to buy Macs instead of Dells, but actually getting companies to use iOS devices as part of their business infrastructure.
The latest example: Old Navy, the clothing retailer, is testing out iPod-based point-of-sale systems in its stores, 9to5Mac reports. These are the same little iPod touch-based credit card swiping systems that you see used in Apple's own retail stores.
Who knows if this will become widespread, but it's a huge potential new market for Apple.
And not just Apple doing it directly, but also via iOS software partners, such as the company we found offering an iPad- and SMS-based table-waiting service at a San Francisco restaurant.
Related: Here's How Apple Is Invading The Enterprise
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See Also:
- Here's How Apple Is Invading The Enterprise
- Apple Is Hiring RIM's Enterprise Sales Employees
- THE APPLE INVESTOR: Mac Enterprise Market Share To Increase 57%
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