Boticca Brings Etsy’s Model to High-End, Global Design

Boticca.com, an online marketplace connecting high-fashion,independent jewelry and accessories designers with fashonistas looking for hand-crafted Czech Crystal collar necklaces and gold-foil-and-pearl jellyfish rings, has received $2.5 million in funding. The Series A round comes from both international and Silcon Valley investors.

Boticca Brings Etsy’s Model to High-End, Global Design

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Boticca, An Online Marketplace For More Original Accessories

Boticca is an ecommerce startup launched this week by former Accel Partners associate Avid Larizadeh and Kiyan Foroughi as a unique marketplace for original jewelry and other accessories. In the same conceptual online accessory space as Gemvara and Jewelmint, what sets Boticca apart from most ecommerce sites is its design, curation, content and community features. Says founder Foroughi, "The most singular thing about the site is how the site combines fashion aesthetics and ecommerce usability in a way that hasn't been done to date."

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