Boticca’s High-End Marketplace For Fashion Accessories Scores $2.5 Million

I have no idea if Lady Gaga, Jessica Alba or Cameron Diaz have good taste. But whoever is designing their fashion accessories is also selling pieces on Boticca.com. The London-based startup that launched it's high-end designer marketplace in October 2010 has been getting quite a bit of attention from investors over the last few months. Finally, the team is announcing that it has closed a £1.5 million (or $2.5 million) round - primarily for developing editorial content, additional market channels and adding new people to the team.

Boticca’s High-End Marketplace For Fashion Accessories Scores $2.5 Million

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Boticca, An Online Marketplace For More Original Accessories

Boticca is an ecommerce startup launched this week by former Accel Partners associate Avid Larizadeh and Kiyan Foroughi as a unique marketplace for original jewelry and other accessories. In the same conceptual online accessory space as Gemvara and Jewelmint, what sets Boticca apart from most ecommerce sites is its design, curation, content and community features. Says founder Foroughi, "The most singular thing about the site is how the site combines fashion aesthetics and ecommerce usability in a way that hasn't been done to date."

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