Boticca’s High-End Marketplace For Fashion Accessories Scores $2.5 Million

I have no idea if Lady Gaga, Jessica Alba or Cameron Diaz have good taste. But whoever is designing their fashion accessories is also selling pieces on Boticca.com. The London-based startup that launched it's high-end designer marketplace in October 2010 has been getting quite a bit of attention from investors over the last few months. Finally, the team is announcing that it has closed a £1.5 million (or $2.5 million) round - primarily for developing editorial content, additional market channels and adding new people to the team.

Boticca’s High-End Marketplace For Fashion Accessories Scores $2.5 Million

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Super awesome social fashion site Fashism just raised $1 million from Ron Conway and Ashton Kutcher. (Disclosure: Fa...

Super awesome social fashion site Fashism just raised $1 million from Ron Conway and Ashton Kutcher. (Disclosure: Fashism's founder Brooke Mooreland is married to Business Insider deputy editor Joe Weisenthal.)

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Google Launches New Fashion Shopping Site: Boutiques.com (GOOG)

Google announced the launch of its new fashion shopping site, Boutiques.com, this morning.

The site is built by the team from Like.com, the visual search company Google acquired this summer. The site uses a combination of expert curation, machine learning, and visual search to recommend outfits to shoppers.

Fashion leaders -- designers, celebrities, etc. -- worked with Google to pick out clothing they like, and to teach Google's algorithms some basic fashion rules for what goes with what. Based on this, you can browse through not just the items that a particular celebrity has picked out, but anything that Google thinks they would like.

Google has also done a good job of letting Boutiques.com stand on its own -- there's no navigation bar connecting it to the rest of Google, and, more importantly, it doesn't look like a Google site. It looks like a site where you'd shop for designer clothing.

For now, Boutiques.com is limited to the United States, and focuses exclusively on women's fashion, but Google says it plans to expand on both fronts.

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See Also:

• Bing Go The Olsen Twins: Microsoft Partners With Mary-Kate And Ashley's Fashion Label
• Gilt-For-Indian-Fashion Site Exclusively.in Raises Venture Cash
• DailyCandy Starts Sending Articles To Android Users Who Walk Past Fashion Sales

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