location based blog: firehose

Out of nowhere, Business Insider started seeing real referral traffic from LinkedIn last month.The chart below illustrates the spike.

LinkedIn product manager Liz Walker tells us the traffic is coming from a bunch of sources – mostly new products like LinkedIn.com/Today, newsletters, and LinkedIn News.

All of these sources are programmed by LinkedIn populated "inShares," which are kind of like Facebook "likes" or Twitter "re-tweets."

Who knew?

Google, by the way, is trying to pull of a similar trick with its +1 button. Larry Page is obsessed with figuring out social. He's worried about how people are finding content in their Facebook News Feeds and Twitter streams before they ever think to Google search for it. Maybe he should worry about Linkedin, too. Maybe he should just buy LinkedIn.

chart of the day, referrals by linkedin, may 2011

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CHART OF THE DAY: Suddenly, LinkedIn Is A Traffic Firehose

Backlink: http://feedproxy.google.com/~r/typepad/alleyinsider/silicon_alley_insider/~3/NmYHnwlFvdE/chart-of-the-day-referrals-by-linkedin-2011-5

Saturday, November 6, 2010

Everyblock Launches Hyperlocal News Firehose API

Hyperlocal news aggregator Everyblock announced today that it is releasing a firehose API to integrate its data into large partner sites. Everyblock brings together real time and near real-time public records like 911 calls, restaurant health inspections and building permits, as well as news stories and blog posts that discuss user-designated areas in 16 cities around the US. That stream of data will now be available upon request to integrate into the sites of other large publishers and otherwise make use of.

Everyblock was acquired by MSNBC in 2009 and came to my city of Portland, Oregon this Spring. Things haven't been the same since. Give me a Sunday morning and Everyblock on my iPad and I'm a happy guy.

Sponsor

In its announcement today the company emphasized that it offers a customizable lightweight widget, which it says will be most appropriate for most people. The new API is suitable for "partners with heavy-duty needs and who can devote a goodly amount of development time to work with the data."

Competitor Outside.in released the 2.0 version of its API this Summer. Fwix is another hyperlocal news aggregator with an API to check out.