IAB: Internet Ad Revenues In The U.S. Hit Record $6.4 Billion In Q3 2010

Online advertising revenues in the U.S. hit $6.4 billion in Q3 2010, representing a 17 percent increase over the same period in 2009, according to estimates presented moments ago by the Interactive Advertising Bureau in tandem with PricewaterhouseCoopers. This marks the highest quarterly result ever for the industry.

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Q3 Wireless Scorecard: Cue the Verizon iPhone

The third quarter pretty much explains why we’ll see a Verizon Wireless iPhone in the coming months. AT&T; had a robust quarter, adding 2.6 million new connections in the quarter ending Sept. 30, while Verizon added 997,000 subscribers. At $62.84, AT&T;’s postpaid average revenue per user is also well above its rivals, including Verizon at $55.66, thanks largely to the iPhone. Verizon still boasts better margins with higher wireless operating income, but when you consider that AT&T; registered 5.2 million iPhone activations in the third quarter, it may mean that Big Red is ready to embrace Apple’s iPhone.