In an SEC filing a couple weeks ago, Google revealed a new title for Alan Eustace: Sr. VP of Knowledge. We remarked that would look pretty cool on a business card.
Today, TechCrunch dug in a little bit to figure out what the name change means.
Search was previously divided among engineering and product leads.
Under the new Larry Page regime, that division no longer exists -- instead, the company is organized into seven product groups each with a top-level exec in charge.
Eustace is the leader of that business. The name change simply reflects that it's not only about search -- it's about other products that help with Google's mission statement: to organize the world's information and make it universally accessible and useful.
That includes past projects like its expert-driven Wikipedia imitator Knol and its online database Google Base, neither of which set the world ablaze with success.
According to TechCrunch, former search engineering lead Udi Manber will now oversee these non-search efforts, while Amit Singhal will focus on more traditional search technology like Google's algorithms.
And one more time for the record, here are Google's eight product group leaders, all reporting to Page:
- Knowledge -- Alan Eustace
- Local and commerce -- Jeff Huber
- Advertising -- Susan Wojcicki
- Android -- Andy Rubin
- YouTube -- Salar Kamangar
- Social -- Vic Gundotra
- Chrome -- Sundar Pinchai
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Why Google Renamed Its Search Group "Knowledge"
