]]>
Backlink: http://www.slideshare.net/dp0907/dpatton-resume-7471607
Powerful words in your resume - verbs that describe your tasks, accomplishments and responsibilities, or adjectives and phrases that describe your characteristics and actions - are as important as what you say.
This resume is really bland, maybe I can spice it up by adding some action verbs like "achieved," "persuaded" and "delegated."
That's better, but it still needs something. How about a few adjectives like: "precise," "conscientious" and "enterprising." Magnifique! Adding those powerful words really did the trick.
Does your resume tantalize the reviewer? Will they keep reading or stop after the first section?
I'm Cat Miller and we're using power words to spice up your resume on this edition of DiceTV.
Powerful words can be colorful past tense verbs that describe your tasks, accomplishments and responsibilities or adjectives and phrases that describe your personality traits, characteristics or even your actions. How you say something is as important as what you say, so use descriptive language to paint a picture for the reviewer.
It's best to start with a broad list, then select power words that characterize your personality, work habits or work experience. If you don't have a robust vocabulary, download lists from the Internet or use a thesaurus to expand your repertoire. Remember to include descriptive phrases from the job posting like self-starter or cost conscious because mimicking its language and tone will entice the reviewer.
First, create a personal brand or opening statement using one or two adjectives from your list. For example maybe you're known as a tenacious problem-solver or a relentless pursuer of stealth security threats.
Next, support your brand by starting each experience bullet with a complementary past-tense action verb. Remember, don't use power words haphazardly. Your selections should work in concert to convey a cohesive message. For example a relentless security expert may have "abolished" or "thwarted" hundreds of incursions or "abated" network downtime through "persistent" and "deliberate" firewall testing.
Finally, sprinkle in a few adjectives and voila - a spicy resume. In fact this resume is so spicy; I can't wait to see what happens next. I'm Cat Miller and this has been Dice TV. We now return you to your regular desktop.
by Scot Herrick
Resume writing is a learned skill. One of the first lessons to learn is that your resume is a marketing tool. As we all know, marketing is about selling something. In this case, the resume is selling your skills. Marketing looks to sell stuff to particular potential customers in different market segments. Generics push a market segment showing they are so much cheaper than name brands, while name brands market to an entirely different market to show how valuable they are. Sadly, most resumes are selling you as the generic, cheaper brand rather than the powerhouse name brand. Let me show you how to commoditize your resume and get that generic brand rocking:
When you load up your resume with all those "responsible for" phrases, you are talking tasks, not achievements. What did you achieve with all those responsibilities anyway? If you were responsible for a software application, what were the business achievements of your responsibility?
Hundreds of people are responsible for the very things you're responsible for right now. Describing responsibilities makes your resume generic; your achievements build value around a name brand.
Career summaries are what sum up your achievements and results, in a short paragraph near the top of your resume. It should be a story that has a beginning, middle and an idea of what you want to do to build the next chapter of your story.
Most career summaries read like Corporate Speak on steroids. We must Google "career summary statements" and copy them word for poorly chosen word right onto our resumes. Corporate Speak career summaries are generic and a dime a dozen. Career summaries that tell - and sell - your story is value branding at its best.
Looks shouldn't count, I will be told in the comments. It's your job skills that matter. But trust me, if your resume doesn't look polished - consistently formatted, no typos or misspellings, clean with lots of white space - you'll come across as a generic job applicant, someone who's a commodity rather than the real deal.
Have your resume look visually appealing and you immediately differentiate yourself from the generic brand, and create curiosity around the name brand.
While we all bring name-brand value to the right job, our resumes too often market us as a commodity - a commodity that has the strategic value of the lowest price in the marketplace. I don't know about you, but I'd like to have my resume market me like the name brand. It will get me more interviews, which is exactly what resumes are supposed to do.
Are you a name brand job candidate shown through your resume? Or are you the generic job candidate, with your resume driving you to the cheapest price?
Hello aspiring resume writers. Let me ask you a couple of questions. Would you expect to find a story about foreign affairs on a sports website? How about a stash of quick dinner recipes on a career site like Dice?
The obvious answer is no,
because most publications have savvy editors who know their audience and keep
them engaged by offering them customized content. I'm Cat
Miller and this is DiceTV.
Your resume is a written
document but is it employer-centric? That means, putting the focus on the
employer.
Editors start by reviewing market research to get a feel for their audience. In this case, the audience for IT job seekers includes screeners, who quickly scan resumes to identify qualified candidates before passing them along to hiring managers. Within the audience are technical and non-technical personnel, so you have to write for the entire group.
You can create an emotional
connection by reading the job description, researching the company and then
mimicking their language and tone throughout the resume.
So how do you appeal to a diverse group of reviewers? By putting yourself in their shoes and offering each one a host of customized, relevant information that specifically addresses the requirements in the job description. Remember, relevant is in the eye of the beholder. You've got to create tightly focused copy and be disciplined enough to eliminate superfluous information.
Appeal to screeners by
including a summary of your qualifications at the top. Then highlight your
critical skills by using boldface type. Speak to technical reviewers by
providing a detailed list of your technical qualifications in the same order as
the job description.
Satisfy scrutinizers by providing examples - a lot of examples - of your skills and experience in your work history. Write to business managers and non-technical staff by spelling out acronyms on first reference and going beyond a litany of technical tasks and responsibilities to describe your business impact.
Remember, it's easy to write to your audience, if you place their needs above yours. I'm Cat miller and this is DiceTV. We now return you to your regular desktop.