All The Android Apps You Must Have This Week (GOOG)

Android had a big week this week.

The Android Market has a fancy new look, and Google released new apps for redeeming offers and streaming rented movies.

Check out all those and more below.

First thing's first: Check out Android Market's new look!

The Android Market got a major refresh this week, with a fancy new Windows Phone 7-ish look. You also get access to the Market's bookstore and video rentals.

The update is rolling out to Android users running version 2.2 and above. If you want to try it now, click here to learn how.

Speaking of video rentals...

Google's new Videos app is available for Android. You can use the app to stream your movie rentals from the Android Market or play files stored on your device.

Price: Free in the Android Market

Spotify is here and it's awesome

In case you've been away from the internet for the last few days, Spotify, Europe's popular music streaming service, arrived in the U.S.

If you want to take advantage of Spotify's spectacular Android app, you'll need a paid Premium account that costs $9.99 per month.

You can stream from a library of about 15 million songs, plus save songs to your phone so you can listen to them offline. It's like Pandora on steroids.

Price: Free in the Android Market, but you'll need the $9.99 per month Premium plan to use it.

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See Also:

• If You're Looking For A Tablet That's Thicker Than The iPad And Runs Honeycomb -- Check This Out
• Android Will Beat Out iOS Before You Know It
• 10 Absurdly Expensive, Four-Figure iPhone Apps

All The Android Apps You Must Have This Week (GOOG)

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Comment on Poll: Is 3G a Must for Tablets or Will Wi-Fi Do? by PRETHOUGHT

Last I checked running WiFi hot spots drains batteries profoundly. If you running 4G by the time you actually jump on your battery would be toast. Regardless having a tablet with instant on was the point. If you have to mess around with setting up a hotspot you might as well have a laptop instead.

Comment on Poll: Is 3G a Must for Tablets or Will Wi-Fi Do? by PRETHOUGHT

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Google Must Make More Money On Mobile Search (GOOG)

Monetizing mobile search is the most important opportunity for Google in 2011 according to JP Morgan Internet analyst Imran Khan.

The analysis provides clear justification for Google's spending on Android, which it gives away for free in hopes of driving mobile search traffic.

Khan gave his 2011 outlook for the Internet sector this morning, and highlighted Google's mobile search business as one of his top ten areas to watch, for several reasons:

• Although 15% of Google searches come from mobile devices, only 3% of Google's search advertising revenue comes from mobile.

• Mobile search queries have increased 5x during the last two years, and are growing at an accelerating rate.

• Overall mobile ad spending is predicted to grow from $743 million in 2010 to $2.55 billion in 2014--that's 3x revenue growth, which is much faster than the predicted rates of growth for Web-based search and display advertising.

Overall, Khan expects worldwide search advertising revenue to be up 20%--about $7.3 billion--in 2011, driven by more mobile and international queries and stabilizing ad budgets. Since Google's international market share remains stable around 63%, most of that increase will go to Google. Khan estimates that every 1% in net search revenue growth translates to $0.35 in earnings per share.

Display advertising will also be important: Khan predicts it will contribute $1.2 billion in incremental revenue during 2011, as Google continues to take share from other players, particularly AOL. However, Google only has about 11% of the display advertising market, the bulk of which is split between many smaller players.

Google's biggest vulnerability is the rise of Facebook, which is driving much more traffic to third-party sites than it was a year ago. Google still has more control over the flow of traffic on the Internet than any other company, but its share is slipping while Facebook's is growing rapidly. The most startling example: in October 2009, 20% of Amazon's traffic came from Google while less than 2% came from Facebook. A year later, Amazon was still receiving almost 20% of its traffic via Google, but Facebook had grown to 8%.

Whoever controls traffic controls advertising dollars.

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See Also:

• Sorry, But Google's Still A One-Trick Pony* -- The $2.5 Billion Of Display Revenue Is Not As Impressive As It Sounds
• Don't Declare Victory For Android Just Yet
• The Future Mobile Advertising Revolution

Google Must Make More Money On Mobile Search (GOOG)

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Comment on For Newspapers, the Future Is Now: Digital Must Be First by Mathew Ingram

Thanks for the comment, Fred. I used to watch Saturday Night Live too :-) In any case, I don't think John Paton would disagree that the Journal Register has not done very well in the past -- but I think his ideas for remaking the company are better than just about anything else I have seen a newspaper chain attempt.

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Comment on Must the Future of Work Mean Information Overload? by Chas. Porter

Interesting. This all leads back to the interface and user experience. I'm working with Jive right now on implementing a social network for a major health care brand and the primary issue is simplification of the Jive interface to make the user experience efficient and effective and not overwhelming. Good to see the CEO recognizes the problem of feature creep and an all-in-one solution, but it needs to bleed down to the people building the systems for clients. Now.

Comment on Must the Future of Work Mean Information Overload? by Chas. Porter

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10 Media People You Must Follow On Tumblr

Tumblr is no longer just a pleasant alternative to other blogging platforms, it’s become a household name, attracting 30,000,000 monthly visitors.

The service is super simple to use, and because of that, has really taken off with those less aesthetically inclined. In other words, Tumblr has become the go-to channel for traditional media to unearth their creative voices.

You probably didn’t know that Brian Stelter was such a talented photographer, or that Liz Colville could make you laugh so much. However, thanks to Tumblr, we have a service that can finally exhibit the light-hearted personalities of our favorite media commentators.

See the ten Tumblrs you should be following > >

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DiceTV: Your Resume MUST Focus on Your Audience

The Script

Hello aspiring resume writers. Let me ask you a couple of questions. Would you expect to find a story about foreign affairs on a sports website? How about a stash of quick dinner recipes on a career site like Dice?

The obvious answer is no, because most publications have savvy editors who know their audience and keep them engaged by offering them customized content. I'm Cat Miller and this is DiceTV.

Your resume is a written document but is it employer-centric? That means, putting the focus on the employer.

Editors start by reviewing market research to get a feel for their audience. In this case, the audience for IT job seekers includes screeners, who quickly scan resumes to identify qualified candidates before passing them along to hiring managers. Within the audience are technical and non-technical personnel, so you have to write for the entire group.

You can create an emotional connection by reading the job description, researching the company and then mimicking their language and tone throughout the resume.

So how do you appeal to a diverse group of reviewers? By putting yourself in their shoes and offering each one a host of customized, relevant information that specifically addresses the requirements in the job description. Remember, relevant is in the eye of the beholder. You've got to create tightly focused copy and be disciplined enough to eliminate superfluous information.

Appeal to screeners by including a summary of your qualifications at the top. Then highlight your critical skills by using boldface type. Speak to technical reviewers by providing a detailed list of your technical qualifications in the same order as the job description.

Satisfy scrutinizers by providing examples - a lot of examples - of your skills and experience in your work history. Write to business managers and non-technical staff by spelling out acronyms on first reference and going beyond a litany of technical tasks and responsibilities to describe your business impact.

Remember, it's easy to write to your audience, if you place their needs above yours. I'm Cat miller and this is DiceTV. We now return you to your regular desktop.

 

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