Where America Spent All of Its Money? [Infographic]
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Where America Spent All of Its Money? [Infographic]
Backlink: http://feedproxy.google.com/~r/DTWB/~3/RhndyEF9EDo/
Google has launched a program to make it easier for small business owners to buy search ads.
It's all part of the company's ongoing effort to earn more money from local businesses, which CEO Larry Page cited as one of his priorities on the company's last earnings call.
AdWords Express, which was tested last fall under the name Boost, offers businesses a series of simple forms to let them set up an AdWords campaign in minutes. Businesses can set a maximum budget and guide users either to their Google Places page. If they don't have a Places page Google will set one up automatically when they buy the ad.
Page named local (along with Google+) as one of the company's top investment areas this year. The company recently launched a daily deals service called Offers and is teaming up with Intuit for a big campaign to give small businesses free Web sites and AdWords credits.
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Google Is Looking For More Money From Small Businesses (GOOG)
Research in Motion was so confident it would sell millions of PlayBooks this year, it discounted the first 500,000 to wireless carriers.
The idea, according to BGR, is that when carriers saw that RIM was selling them at less than full margin, they would apply further discounts.The first batch would sell out quickly, and carriers would place orders for millions more.
It didn't work out that way. According to the report, the 500,000 PlayBooks that RIM shipped last quarter aren't sold yet, and further orders just aren't coming in yet. Because of the subsidies, RIM hasn't made any money on the PlayBook yet.
Worse, RIM apparently waited until the last minute to tell carriers about the most glaring flaw in the PlayBook -- you can't use it to get email from a BlackBerry-managed email system unless you also have a BlackBerry phone, and connect the PlayBook to the phone wirelessly. Apparently, carriers were expecting the PlayBook to be a giant BlackBerry and were shocked at the omission.
See also: The Real Reason There Was No Email On The PlayBook.
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RIM Isn't Making Any Money On The PlayBook (RIMM)
Facebook CIO Tim Campos is using vending machines that dispense items like keyboards, headphones, and power supplies to employees. It's part of what he calls "frictionless IT."
Employees swipe their ID cards to activate the machine, then help themselves to whatever IT gear they need.
Items are always free, but the retail price is clearly marked as a reminder that it costs the company money.
Campos estimates that the new vending machine system has helped reduce the cost of managing Facebook's replacement accessories by 35%. Check out the video below for more.
[Fortune]
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Facebook Uses Gadget Vending Machines To Save Lots Of Money
How to save money on phone calls when traveling
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Why Google Health Really Failed—It’s About The Money
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The App Store will overtake the iTunes Music Store in monthly income for Apple in the next three years, estimates Horace Dediu at Asymco after analyzing the data on each.
Below you can see his chart of the estimates. The app sales are growing at much greater rate than music sales.
Another interesting tidbit that came out of the report is that, on average, iOS users download 60 apps for their devices. The number is tracked by how many apps are purchased per iTunes account, and the number is increasingly sharply month to month.
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Apple Will Make More Money On Apps Than Music In Three Years (AAPL)