Facebook For Businesses Launches

Facebook for Businesses launched yesterday, July 26, provide business clear and concise directions for properly marketing on Facebook.

Facebook For Businesses Launches

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Google Is Looking For More Money From Small Businesses (GOOG)

Google has launched a program to make it easier for small business owners to buy search ads.

It's all part of the company's ongoing effort to earn more money from local businesses, which CEO Larry Page cited as one of his priorities on the company's last earnings call.

AdWords Express, which was tested last fall under the name Boost, offers businesses a series of simple forms to let them set up an AdWords campaign in minutes. Businesses can set a maximum budget and guide users either to their Google Places page. If they don't have a Places page Google will set one up automatically when they buy the ad.

Page named local (along with Google+) as one of the company's top investment areas this year. The company recently launched a daily deals service called Offers and is teaming up with Intuit for a big campaign to give small businesses free Web sites and AdWords credits.

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See Also:

• Here's Why The Bing-Yahoo Deal Isn't Working So Far
• Here's Why Google+ Is Banning (Some) Fake Names
• Google Is Blasting Business Profiles From Google+

Google Is Looking For More Money From Small Businesses (GOOG)

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Is Groupon Bad For Small Businesses?

If you watch the nightly news, you would assume there’s a murder on every block, and if you’ve been reading TechCrunch recently, you would assume Groupon is murdering a small business in every city. Given the hundreds of thousands of merchants who have run daily deals in the past year, it is inevitable that a few will have had bad experiences.  However, to assume that a handful of these anecdotes fully represent merchants’ experiences with daily deals is insufficient and irresponsible. A series of guest blog posts by Rocky Agrawal criticize daily deals, advising small businesses to stay away based on examples of where the deals fail to turn a profit for the businesses. While Rocky’s posts are surely well-intentioned, his evidence is largely based on a few anecdotes and a basic misunderstanding of daily deal economics.

Is Groupon Bad For Small Businesses?

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Bing Adds Feature That Lets You Walk Through Local Businesses (MSFT, GOOG)

Users who conduct searches for local businesses on Bing will soon be able to "walk through" the interior physical locations on the Bing Maps site before visiting them in person.

The feature is provided through a partnership with Everyscape, which has signed up several hundred businesses in more than 30 cities. The company also offers Everyscape Eats, which has interiors of more than 500 restaurants. Those will show up in Bing Local results as well.

The walkthroughs only show up in local search results when users look for a participating business. They're not yet integrated with Bing's Street Side--its equivalent to Google Street View, which shows street scenes as you navigate through a map on Bing Maps.

The Everyscape walkthroughs are one of several minor improvements Microsoft rolled out this morning at a Search Summit event in San Francisco. No single feature will probably be enough to get users to switch from Google, but the steady trickle of updates could eventually help move the needle a bit.

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See Also:

• Yahoo Deal Gives Bing About One-Third Of U.S. Search Market
• Toolbar Maker Dumps Google For Bing
• Suddenly, Bing Has What Google Doesn't: Data From 500 Million Facebook Users

Bing Adds Feature That Lets You Walk Through Local Businesses (MSFT, GOOG)

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Google Pushing Chrome Browser To Businesses (GOOG, MSFT)

Google's Chrome browser came from nowhere to gain nearly 10% market share in just over two years, but most of those users are consumers. Google hopes to change that, and today introduced tools to help enterprises roll out Chrome to their employees.

Specifically, Google has introduced an MSI Installer and Group Policy policies and templates for Chrome and related tools. These technologies are irrelevant to consumers, but are standard in big IT departments managing lots of Windows PCs.

Chrome is an important part of Google's battle with Microsoft for business users. Chrome is designed for interactive Web technologies like AJAX and HTML5. Google uses these technologies in its own Web services like Gmail and Apps, which it's trying to push as replacements for Microsoft software like Exchange Server and Office.

Google may also recognize that companies aren't about to run out and replace their Windows PCs with computers or terminals running the limited-function Chrome OS. Convincing them to install the very similar Chrome browser on top of their existing Windows PCs is a much easier sell.

 

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See Also:

• The Truth About Chrome OS: It's A Waste Of Time
• Is November 2011 Armageddon For Firefox?
• Coming To Internet Explorer: A Great Privacy Feature That No One Will Use

Google Pushing Chrome Browser To Businesses (GOOG, MSFT)

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Google introduces Hotpot: A location-based tool to recommend businesses

Financial services professionals and businesses beware, customers have a new way to rate you. Google has jumped on the location-based social networking trend with the introduction of Hotpot, a location-based recommendation engine using Google Places.

Google introduces Hotpot: A location-based tool to recommend businesses

Backlink: http://www.blogcatalog.com/search/frame?term=location&id;=ee291527e082799ce33299a034c90e6d

10 Social Media Secrets For Small Businesses

Every small business faces challenges in integrating social networking into their marketing mix. 

But there are ways to make it easier.

Check out these ten tips to conquer your social media strategy >>

Tim is the author of Managing Interactive Media Projects and Return on Engagement: Content, Strategy and Design Techniques for Digital Marketing.

This was originally published on mightybytes.com and has been republished with permission.

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See Also:

• 10 Social Media Mistakes We Bet You're Making
• 6 Ways to Lose Customers, Credibility And Friends On Social Media
• 5 Tips That Will Help Employees Conquer Their Social Media Fears

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