TRON Location-Based Mobile Game

TRON Location-Based Mobile Game

TRON Location-Based Mobile Game

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Social Point of Sale: The Holy Grail for Location-Based Marketers

Zachary Adam Cohen runs ZAC, Digital Agency, a boutique digital strategy firm in New York City, working with brands and businesses to re-equip themselves for success in the 21st century. He blogs regularly on topics such as social media, technology s

Tags: small business business Marketing customer service features social media social media marketing twitter location contributor foursquare social crm

Social Point of Sale: The Holy Grail for Location-Based Marketers

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TRON LightCycle Game For iPhone Uses Location-Based GamePlay, Available For Free Download!

Disney's TRON Legacy movie may be hitting theatres on 17-12-2010, but the TRON Game For iPhone has already found its place on iTunes. It's the first location-based game for iPhone and it's already available for free download.A mutual effort of Coke a

Tags: Software news technology Mobile Games free iphone games tron game for iphone tron iphone app tron lightcycle game

TRON LightCycle Game For iPhone Uses Location-Based GamePlay, Available For Free Download!

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Google introduces Hotpot: A location-based tool to recommend businesses

Financial services professionals and businesses beware, customers have a new way to rate you. Google has jumped on the location-based social networking trend with the introduction of Hotpot, a location-based recommendation engine using Google Places.

Google introduces Hotpot: A location-based tool to recommend businesses

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Location-Based Cola Wars: Pepsi, Coke, Foursquare and SCVNGR (ReadWriteWeb)

Even though many location-based social networks continue to struggle to find mainstream adoption, more and more big brands are hopping on the bandwagon now and are experimenting with how to best use these services for their purposes. Disney and Gowalla announced a partnership yesterday and Foursquare announced a deal with Pepsi and Safeway's Vons stores earlier this morning. Not to be left...

Source : ReadWriteWeb

Explore : Read Write Web, Social Network, Technology, Web 2

Post originale: http://wik.io/info/US/229962314

Shoppers Turn to Location-Based Services for the Holidays [STATS]

As location-based services report impressive user growth and big brand partnerships, and major players like Facebook and Google enter the space, marketers are ramping up their location-based efforts ahead of the holiday season.It's a good

Tags: business Marketing location foursquare facebook places

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Majority to Use Location-Based Apps for Holiday Shopping Season

According to a survey, marketers can attract more customers by extending the range of their location campaigns beyond the basic storefront check-in to include the entire city. Click here for more.

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Suggestions on Where to go: Location-Based Service Whatser Launches Today (Radon Mitigation Pittsburgh)

... soon. For a quick start, users can connect their existing social networks from Facebook, Twitter, Gowalla and Foursquare to their Whatser account. "Whatser is a new way to discover your city, based on opinions you trust. We believe that this is the next step in making location-based services more relevant," commented Michiel Verberg , Director Marketing and co-founder of SoGeo. Notes...

Source : Radon Mitigation Pittsburgh

Explore : BlackBerry, iTunes, Mobile operating system, Social Network, Telecommunication

Post originale: http://wik.io/info/US/227977356

Location-based services – Only 4% ofadults check in to give their location (Textio)

[sf chronicle] So just how competitive is it to become mayor? Only 4 percent of online adults “check in” with location-based services such as Foursquare and Gowalla, a report said Thursday. The Pew Research Center’s Internet & American Life project also found that on any given day, just 1 percent of Internet users use them. [...]

Source : Textio

Post originale: http://wik.io/info/US/227982077

Wired Latinos (or Latinos online) are leading users of location-based technology

We Latinos are at it again . . . leading the technology pack according to Pew Internet & American Life Project's most recent survey and report. This time, we are the highest users of location-based technology. 10% of wired Latinos use services l

Tags: internet research statistics pew pew internet research and statistics foursquare latinos online gowalla location-based technology hispanics online wired latinos

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Do consumers want location-based social networking?

In Location-Based Services: Answer added in topic Mobile Location Applications.

Bertil Hatt, PhD on Competition between Social network sites.

Users really enjoy having services adapted to where they are — however, those are really hard to adjust to most current social habits. This paradox is the reason why Orange's project ON takes so much time.



The first issue, blatant to the 96% of people who haven't used FourSquare is that when they get into a bar with you, a friend in the 4% of users, instead of politely asking “How are you?” and listening attentively to his rambling, ie. elementary grooming, you fumble you phone, spend far more time then you realise finding the app, the proper button to check-in, the right name for the place you are in, etc. All that for whom, that is supposedly more important then someone who took the time to schedule an appointment with you, be in time, wait in the cold wind? — “No one really.” Self-centred-ness has to have some limit, and you passed it.

Automated check-in (as: not look at your screen, at all) are an interesting solution, but computers are notoriously bad at figuring why you shouldn't post for you wife to see that you just checked in ‘Cupid's Lounge’ (“It's just opposite the street from a very quite caf�where I had a very professional meeting with…”)



Facebook has somewhat similar issues of context, but those were resolved with pythic updates, and a new polite convention of discretion: “This is not for me, let's pass” when you see a colleague's family pictures, your cousin talking shop all along a 50-comment long thread, that gay graphist you worked with a year ago crying his new single status. All information that might come handy some time (“By the way, how was holidays with the family?”, “How are you doing at your new job, not too hard learning all those acronyms?”, etc.) That's actually the main advice to parents: no matter what, do not comment on their threads, but behave as if you read them.

The same is even stronger on twitter. LBSs don't really have the same option: a location carries little euphemism, no ambiguity when needed, hardly any deniability and demands some repeated interactions… Social filtering isn't enough: you need algorithmic screen panes. More specifically, location is heavily contextual: while to most, I'm “at work”, to my colleagues, I'd rather say that I am “in room A301, waiting for the meeting to convene.” Similarly “at home” can turn to “in the shed, don't disturb until diner.” In actuality, programming that is tedious, and open problem still.



That issue is well resolved by Facebook that allows you to tag along your friends: you have to ask them, changing hte selfish gesture into a shared chore, but more importantly a social affirmation; they will be able to see the consequences because they usually have an active account too; the point is less to geolocate rather then to make a social statement of closer, physical relations (a needed input on the apparently still rather flat and ‘virtual’ social graph). Context is then given by the composition of the group (and filtering can easily be achieved with only showing the update to people who know more then one participant).



Meeting other people becomes more acceptable with this added context (no more bothering a colleague on a date). The participant list is actully fuller because you only need one tagger in the group, fostering more then a demultiplying effect, but reaching the threshold for more general participation.



In a nutshell:

Yes, users want a location based social networking, but they want is to be primarily social rather then location based. The best LBS so far is Facebook Events: I use it all the time to make new connection: “Have you answered Yes to this party's Event (on Facebook)?” is the new “Can we be Friends?”



See question on Quora


Post originale: http://www.quora.com/Location-Based-Services/Do-consumers-want-location-based-social-networking

Only 4% of Americans Actually Use Location-based Services

Few Americans actually use location-based services. Location-based services get a fair amount of attention in the media. But just 4% of online Americans actually take advantage of services such as Gowalla or Foursquare that allow them to share their

Tags: internet Mobile Online Networking analysis pew research foursquare latest trend location-based service gowalla science & technology news

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4% of online Americans use location-based services (Prepaid MVNO)

SOURCE: Pew Internet Research Overview In its first report on the use of “geosocial” or location-based services, the Pew Research Center’s Internet & American Life project finds that 4% of online adults use a service such as Foursquare or Gowalla that allows them to share their location with friends and to find others who are [...]

Source : Prepaid MVNO

Post originale: http://wik.io/info/US/226786286

LookBackMaps - Building a Location-Based Time Machine

Humans' relationship with "place" is a lot richer and more complex than simply "checking in" for mayorships, badges, or free Gap jeans. All the buzz about location-based apps fails to address why we deem some places sacred, why we put up historical markers, and why we seek to preserve certain historical sites. Sure, the growth of location-based social networks points to the importance of "who goes there." But our curiosity about "who was there" extends back farther in time, I'd contend, than simply which people Facebook or Foursquare may list as recent visitors.

And as our scrapbooks and our archives show, the photographs we take do not serve simply to mark who we are with, but where we have been. Photographs serve to capture time and place, and they foster personal memories and provide historical records of how places have changed.

Sponsor

What Was Here Before Us?

LookBackMaps offers a way to link the history and the present of a particular location. By geo-coding historical photographs, the project allows us to easily see what a place used to be like when we visit it today.

LookBackMaps offers both web-based maps, as well as an iPhone app. And the latter boasts an augmented reality feature that overlays a historical photo on top of the view from your camera, giving you a glimpse of city streets and buildings as they were in the past. The app will guide you to the site of a particular photo, so through your camera you can see "then" and "now" simultaneously.

Even better, perhaps, it also allows you to snap your own photos with this view, so you can, in effect, place yourself in a photo of turn-of-the-century San Francisco or in a photo of a Civil War regiment.

LookBackMaps, Linked Data and the Civil War

As a San Francisco resident, LookBackMaps founder Jon Voss has understandably done a lot of work to organize photos from that city. But LookBackMaps's latest project has a much larger scope, in terms of regions and history and in terms of cultural preservation and linked data.

To mark the 150th anniversary of the U.S. Civil War in 2011, LookBackMaps has launched the Civil War Data 150 Project. In partnership with the Archives of Michigan, the Internet Archive, Freebase, and the University of Richmond Digital Scholarship Lab, the project aims to share and connect Civil War data across local, state, and federal institutions.

By utilizing Linked Open Data, the project will help connect the data in such a way that it can be found, no matter the collection, the archives, or the library in which it's housed. And the project also provides an opportunity for citizen-archivists, of sorts, to go through and help identify and tag photos - be they of battlefields, regiments, or soldiers.

If part of the purpose of LookBackMaps is to help find the connections between places and photographs, the Civil War Data 150 Project has a far grander goal about location, history, and our cultural heritage - one that demonstrates a failure of imagination in those that think that the "location" battle has been won by any Internet company.

Photo credits: California Historical Society

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Post originale: http://jkdodd.soup.io/post/86326123/LookBackMaps-Building-a-Location-Based-Time-Machine