Shoppers Turn to Location-Based Services for the Holidays [STATS]

As location-based services report impressive user growth and big brand partnerships, and major players like Facebook and Google enter the space, marketers are ramping up their location-based efforts ahead of the holiday season.It's a good

Tags: business Marketing location foursquare facebook places

Post originale: http://www.blogcatalog.com/search/frame?term=location&id;=bfd75d758db6aa01fed261e8ee6dcebd

Analytics for Your Docs with Scribd Stats

Document-sharing site Scribd has launched a new feature - Scribd Stats - that will allow users to get detailed analytics about docs uploaded to the site. The feature will be available for free on any piece of content on Scribd.

"It's like Google Analytics for your documents," according to Scribd. And indeed, Scribd Stats provides a similar set of tools. The analytics include an overview of all the documents you've uploaded, as well as the ability to drill down into information about individual items.

Sponsor

You'll be able to see which documents people are reading and sharing, as well as see referring links, geographic data for your readers, keywords and search terms. You'll also be able to view the sites where people are sharing documents, through both embeds and Readcast - Scribd's Facebook integration.

As Scribd notes, this sort of information is incredibly valuable to publishers, "knowing how people are finding my content, where they're coming from, and which content is fueling the most social activity." Pointing to the heat map that accompanies docs and tracks which pages had users abandon reading, Fast Company asks if Scribd Stats could "change the way we write." Certainly the new analytics will be able to provide a great deal of data about readership and response.

Scribd Stats are rolling out slowly to all users, and will be accessible via the "My Stats" dashboard.

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Post originale: http://feedproxy.google.com/~r/readwriteweb/~3/LszVReMz4FE/analytics_for_your_docs_with_scribd_stats.php

Down Goes Arrington: WordPress.com Getting Top Author Stats Shortly

If 75 percent of my day is spent writing, the remaining 25 percent is probably going over TechCrunch stats. I'm obsessed with it. That's why I do so many posts about things like Chrome getting ready to overtake Firefox as the dominant browser among TechCrunch readers (less than 1 percent away now). So I was obviously happy when WordPress.com (which hosts us) overhauled their Stats area earlier this year. But it was always missing just one thing. WordPress.com's Stats area gives you a solid overview for how your blog is doing overall. And unlike Google Analytics, the data is up-to-the-minute fresh. You can see your top posts, top referrers, top search engine terms, top clicked links, and a few other things. One thing it doesn't have though is the ability to see how each author is doing in terms of traffic to their posts. In other words, it's lacking in the vanity department. But that's coming shortly.

Post originale: http://feedproxy.google.com/~r/Techcrunch/~3/HjR-pzAD-Rk/