What impact did Target's sponsored Twitter trend have on its business for Black Friday?

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What impact did Target's sponsored Twitter trend have on its business for Black Friday?

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"Target bought the "Black Friday" trend on Twitter; Wal-Mart is trending nationwide for free." -- tweet from WSJ's Z...

"Target bought the "Black Friday" trend on Twitter; Wal-Mart is trending nationwide for free." -- tweet from WSJ's Zach Seward

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"Target bought the "Black Friday" trend on Twitter; Wal-Mart is trending nationwide for free." -- tweet from WSJ's Z...

Backlink: http://feedproxy.google.com/~r/typepad/alleyinsider/silicon_alley_insider/~3/UkGuS4YHGQc/target-bought-the-black-friday-trend-on-twitter-wal-mart-is-trending-nationwide-for-free-tweet-from-wsjs-z-2010-11