The 2010 mid-term election campaign saw unprecedented fundraising from both traditional political players like the Democratic Congressional Campaign Committee, and new, secretive conservative entities like American Crossroads. Political campaigns have proven to be amazing laboratories for experimenting with new online fundraising and organizing tactics, from the Dean Campaign and Meetup, to mybarackobama.com. So what can online fundraisers and campaigners learn from this year's experiments? Join Taryn Rosenkranz, Director of Marketing and New Media for the Democratic Congressional Campaign Committee, and Teddy Goff, Associate VP of Strategy at Blue State Digital and Director of New Media for the battleground states on the Obama 2008 Presidential campaign on November 9th at 2PM EST as they look back on the 2010 campaign and explore the new tactics and trends that worked, and the reliable techniques that no winning candidate can go without. The webinar will be hosted by Eric Rardin, Director of Nonprofit Services at Care2.
Participants will learn the following:
1) What strategies and tactics worked and flopped for raising money online? An email list? Facebook Ads?
2) How was 2010 different and what new trends had an impact this year.
3) Tips for list building, frequency of messaging, asks that work, integration with offline, etc.
When: Tuesday, November 9, 2010 at 2PM Eastern Time.
We have a limited amount of teleconference lines, so please take a moment to sign up now. It's free.
Post originale: http://www.frogloop.com/care2blog/2010/10/29/lessons-from-campaign-2010-innovations-in-online-fundraising.html
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