Recent news that Android has blasted past the iPhone in smartphone market share triggered a huge brawl among fans in both camps about whether the numbers were accurate and which platform would reign supreme.
In light of this, we wanted to find out more about what makes people choose one platform over the other. So we wrote up a smartphone survey, which received more than 2,000 responses.
We've included the specific questions and responses in the slides that follow.
Here are the key points:
- Almost all of the survey participants already use smartphones
- The majority of participants use Android, with most of the rest using iPhones. (This is similar to the recent market-share figures from Comscore, although Android and iPhone appear to be over-represented and BlackBerry appears to be under-represented).
- Most survey participants are planning to upgrade to a new smartphone in the next year or two.
- Most participants say they will upgrade to the "latest, greatest" smartphone, not an older, cheaper one.
- Most survey participants are NOT planning to switch platforms when they upgrade
- Most participants say "features" and "platform" are the most important factors when choosing a smartphone. App selection is also important, but not as important as most people think.
- Most iPhone owners say they would buy an Android phone if there was an Android phone that was better in most key ways than an iPhone. This suggests the iPhone's feature lead still matters. It also suggests that the Apple platform does not have the "lock-in" that many Apple bulls believe. It also increases the pressure on the iPhone 5 to be a humdinger of an upgrade.
- Most Android users say they won't consider buying an iPhone because they "hate Apple." (We'll explore why in a future survey).
- Most of the rest of Android users say they would consider buying an iPhone if iPhones worked better with non-Apple products. This highlights the risk of Apple's closed system.
- Most iPhone owners already have the iPhone 4.
- Most iPhone owners are still planning to upgrade to the iPhone 5.
- Almost no participants are planning to buy a BlackBerry, a Windows Phone 7 phone, or Palm.
Almost all of our survey participants already own smartphones.
Most participants own Android phones. Most of the rest own iPhones. Relative to recent market-share figures, Android and iPhone seem a bit over-represented and BlackBerry under-represented
Most participants plan to upgrade to the latest, greatest smartphone in the next year or two.
See the rest of the story at Business Insider
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See Also:
- THE APPLE INVESTOR: Apple Rumored To Reinvent Television Before The Holidays
- OUR SMARTPHONE SURVEY: Please Take It!
- 15 Wacky And Useful Add-On Gadgets For The iPhone And iPad
THE TRUTH ABOUT SMARTPHONES: Our Exclusive Survey On iPhone vs Android
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