What’s New In Google+: A New “Feature Update” Center Launches
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What’s New In Google+: A New “Feature Update” Center Launches
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Backlink: http://www.maproomblog.com/2011/06/reykjavik_center_map.php
At the end of his WWDC keynote on Monday, Steve Jobs showed some pictures of the inside of Apple's huge new $500 million data center in North Carolina. The facility is going to be used to store data for the new iCloud backup service.
Storage analysts Stephen Foskett ook a look to try and figure out who supplied the gear to Apple. Here were the lucky vendors.
Terradata. This picture shows at least 30 Terradata Extreme Data Appliances, which are used to crunch massive amounts of data:
HP. Foskett counted at least 100 HP rack servers in this shot:
NetApp. Foskett thought he saw a FAS620 in lower-right hand corner above. Each one of these bad boys can store up to 3 terabytes of data -- that's equal to about 3,100,000 GB. The following picture has some disk shelves for the NetApp gear:
This shot of the exterior gives some idea how huge the place is. See those tiny dots in the circle? Those are two people standing on the roof.
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What Kind Of Gear Is Apple Using In Its Huge New Data Center? (AAPL)
Cloud technologies power some of Internet’s most well-known sites—Picasa, Gmail, Facebook, and Zynga, just to name a few—and cloud companies are striving to make the computer processing behind these sites as energy efficient as possible.
With that in mind, Facebook, Dell, HP, Rackspace, Skype, Zynga, and others have teamed together to form the Open Compute Project to share best practices for making more energy efficient and economical data centers.
To kick-start the project, Facebook unveiled its innovative new data center and contributed the specifications and designs to Open Compute. “Cloud companies are working hard to become more and more energy efficient…[and] this is a big step forward today in having computing be more and more green,” explains Graham Weston, Chairman of Rackspace.
A small team of Facebook engineers has been working on the project for two years. They custom designed the software, servers, and data center from the ground up.
One of the most significant features of the facility was that Facebook eliminated the centralized UPS system found in most data centers. “In a typical data center, you’re taking utility voltage, you’re transforming it, you’re bringing it into the data center and you’re distributing it to your servers,” explains Tom Furlong, Director of Site Operations at Facebook.
“There are some intermediary steps there with a UPS system and with energy transformations that occur that cost you money and energy—between about 11% and 17%. In our case, you do the same thing from the utility, but you distribute it straight to the rack, and you do not have that energy transformation at a UPS or at a PDU level. You get very efficient energy to the actual server. The server itself is then taking that energy and making useful work out of it,” he said.
To regulate temperature in the facility, Facebook utilizes an evaporative cooling system. Outside air comes into the facility through a set of dampers and proceeds into a succession of stages where the air is mixed, filtered and cooled before being sent down into the data center itself.
“The system is always looking at [the conditions] coming in”, says Furlong, “and then it’s trying to decide, ‘what is it that I want to present to the servers? Do I need to add moisture to [the air]? How much of the warm air do I add back into it?’” The upper temperature threshold for the center is set for 80.6 degrees Fahrenheit, but it will likely be raised to 85 degrees, as the servers have proven capable of tolerating higher temperatures than had originally been thought.
The servers used in the data center are unique as well. They are “vanity free”—no extra plastic and significantly fewer parts than traditional servers. And, by thoughtful placing of the memory, CPU and other parts, they are engineered to be easier to cool.
Now that these plans and specifications have been released as part of the Open Compute Project, the goal is for other companies to benefit from and contribute to them. “The idea of Open source, crowd sourcing, Wikipedia—these are all part of a new era of thinking enabled by the same force,” explains Weston, “which is that when things are open, there’s more innovation around them.”
More info:
Facebook announcement: http://tinyurl.com/4x67au9
Open Compute Project web site: http://opencompute.org/
This post originally appeared on Building43.
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Check Out Facebook’s New Energy-Efficient Data Center
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Key West, Beyond the Beach: The Eco-Discovery Center
PayPal, which belongs to eBay, is going to set up "a global e-commerce hub" in Chongqing, China, Bloomberg reports. The center, which is set up in partnership with the local government, will offer services like foreign exchange settlement, telesales, training and verification for PayPal's global customer -- and perhaps give it a shot at the huge Chinese market.
Of course, China hasn't always been kind to eBay. The company entered China in 2002, bombastically vowing to dominate the market, and was instead thoroughly beaten by local juggernaut Taobao, and shut down its Chinese site in 2006. US tech companies are often confounded by local markets in Asia, especially China, and often end up disappointed.
This seems like a smarter play for the market. The company is partnering with the local government, offering jobs and investment, and perhaps get more merchants. Its foreign exchange offering solves a real problem because of foreign exchange controls in China.
Smart stuff. A story to watch.
Now Read: 10 Asian Tech Companies That Are Putting American Ones To Shame
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PayPal Will Open A Huge Center In China (EBAY)
Comment on Cord Cutters: Turn Your PC Into a Media Center by John
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AAPL Rises With Market
Stocks are rising after world finance leaders pledged to better balance global trade. Shares of AAPL are up about 1% in early trading. Upcoming catalysts include monthly NPD data (Mac / iPod business); holiday iPhone and iPad sales updates and carrier expansion; new content revenue streams such as video, books and social (Ping); and the uptake of refreshed Apple TV. AAPL trades at 14x Enterprise Value / Trailing Twelve Months Free Cash Flow (incl. long-term marketable securities).
Five Catalysts To Drive The Stock In This Next Leg Of Growth (Seeking Alpha)
As Apple's stock price hovers above 300, what products and trends will drive the next leg of company and share price growth? Let's peer into Apple's future to find future catalysts for stock price appreciation: 1) iPad sales; 2) The white iPhone; 3) An Apple Branded TV (not Apple TV); 4) The Verizon iPhone; and 5) The halo effect.
Apple's Not About To Buy A Social Network Still Figuring Out Monetization (Fortune)
Speculation last week swirled as Steve Jobs told investors he was keeping his $51 billion in cash for "strategic opportunities." Firstly, Jobs does not necessarily mean mergers and acquisitions. He might be talking about building something, like expansion of the North Carolina data center. Second, if he were to buy a company, it would not be Facebook (a name that came up again over the weekend). Social network companies that know nothing about building products and are figuring out how to monetize what they do have are not the kind of enterprise that Apple buys.
Apple Data Center Nearly Operational And Looking To Double (GigaOM)
Apple’s mysterious North Carolina data center facility is ready to go online potentially within days, and the company is apparently already considering doubling the facility’s size. The current building covers some 500,000 square feet, as will the reported second building. Most obviously, Apple just announced that it sold 250,000 Apple TVs in that device’s first three months on market. Since the new Apple TV is a streaming only product, that should translate into a much greater strain on Apple’s servers.
Apple Gearing For The Cloud With Data Center And MacBook Air (All Things Digital)
Steve Jobs says the MacBook Air is the future. If that’s to be the case, the machine and ecosystem needs to evolve a bit more. That evolution is likely already well under way and perhaps being engineered at the company’s massive North Carolina data center. And what better use to put it to than the cloud services that might completely eliminate the need for high-capacity hard drives and give the Air storage to match its performance characteristics. Were Apple to create the cloud-based version of iTunes and were it to bolster MobileMe’s iDisk and Gallery services with more-robust storage, even the 64GB Air might seem an attractive option. The data center may well make both those things possible.
Daily Trader: Implied Volatility For AAPL Options Got Wind Sucked Out Of Them (Seeking Alpha)
A look at the prices as of the October 19 close shows how the weekly options (that expire October 22) behaved compared to some of the longer term expirations. The stock was down $8.51 to 309.49, yet the October 310 puts lost a lot of value anyway. The November 310 puts were down slightly and the January 310 puts were up slightly. That’s not unusual. It’s often what happens when unknowns (how traders will react to news) become known. Apple’s overall implied volatility across most strikes and expirations soared as the earnings date loomed, then fell significantly on Tuesday, but the near term options had more volatility baked into them.
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